1. Benefit of cookies and information about this Policy
(b) Who We Are and what this policy covers: Jaguar Land Rover Limited is the company responsible for the Jaguar and Land Rover Global brand websites, located at www.jaguar.com and www.landrover.com and subdomains (“our Global brand websites”), as well as our Global brand Configurator websites, located at www.jaguar.com/build-yours/index.html and www.landrover.com/build-yours/index.html. It has its registered office at Abbey Road, Whitley, Coventry CV3 4LF, registered number: 1672070. It is registered with the Information Commissioner’s Office under registration number ZA020510.
This policy explains the technologies that we may put in place to collect information about the use of our Global brand websites and our email communications. These types of technologies are used by almost every website and are contained in almost every commercial email communication sent via the Internet and are known as “cookies” and “web beacons”.
(c) What you can get from reading this policy: This policy aims to do two things:
b. Know how to set your preferences: To explain to you your choices, i.e. how you can control and manage the cookies being used when you visit this website. These choices will be visible to you at the start of your website journey, through clicking the choice in our cookies website banner “manage preferences”.
2. Information to help you better understand cookies, device data and similar technologies
(a) What is a cookie?
Short answer: A small amount of data, often including a unique identifier, that can be sent to your browser when you visit websites, and stored by your web browser on your device.
A cookie will typically contain the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.
When looking at the “lifetime” of a cookie, two types of cookies are used on this website:
|Type of Cookie:||Explanation of this (short answer):||More detail:|
|Session Cookies,||These are temporary cookies that remain in the cookie file of your browser only until you leave the site.||Session cookies are used to allow you to carry information across pages of our site and avoid having to re-enter information.
They are also used within registration pages to allow you to access stored information.
|Persistent Cookies||These remain in the cookie file of your browser for longer. (How long will depend on the lifetime of the specific cookie).||Persistent cookies are used to help us recognise a device as a unique visitor (using a number, you cannot be identified by personally) when the device returns again to our website.
This allows us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
We also compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. With these compiled statistics, we cannot identify you personally in this way.
When looking at the uses of a cookie, this website, like many others, uses both first and third party cookies. We explain each of these types below.
First party cookies:
Where cookies are stored by us for Jaguar Land Rover purposes, these are called “first party cookies”. Jaguar Land Rover uses a number of first party cookies, primarily for 4 purposes, which are explained in more detail below. The list of first party cookies is made available to you, both in the list below, and when clicking the “manage preferences” section of the cookie banner choices that should appear to you when our home page downloads first time.
Third party cookies:
Some cookies that are stored when you visit our website may be accessed by other companies. For example:
- Where we use an advertising partner, that advertising partner may store and access its own cookies [or pixel-tags?] in order that we and they can target adverts to you about Jaguar Land Rover products you have been browsing on our websites.
Cookies used on this website, like many other websites, are in the main placed to support 4 key purposes. Information about each of these is below.
|TYPE OF COOKIE PURPOSE:||WHAT THIS MEANS:|
|Essential Cookies||Essential cookies are always on because they are necessary to make the Jaguar website work. These are cookies that are necessary to the operation of our sites, services, applications and tools. For example, these cookies:
|Performance Cookies||Performance cookies may collect information about how our websites, [applications?], advertisements and email communications are used and flag to us if an error occurs. These cookies may be used to collect technical information such as your last visited website, when you visited. the number of pages in our website you have visited, whether or not email communications you have received have been opened, which parts of the website or email communication have been clicked on and the length of time between clicks.
This information may be associated with details such as your IP address, domain, device type or browser information, and used for analysis in aggregate with similar information from other users – but not used in a way that will directly identify you.
For example, these cookies may be used on our websites to:
|Functional Cookies||These cookies tell us how you use the site and can enable various helpful website [or application] features. For example, to:
|Targeting or advertising Cookies||These types of cookies help to deliver advertisements and to contact you with marketing communications, where we have your permission to do so, that we identify to be more relevant to you and your interests. These cookies may collect information about your browsing habits across our websites (such as which products and services you have clicked on). They may also be used to recognise when you re-visit one of our websites, or a website that is part of one of our advertising partners’ network or one of our retailers.
For example, these cookies may be used on our websites to:
We may also access referral cookies that are sent to your device by the websites of our business partners. These cookies are used to identify each time our business partners refer someone to our websites and whether that persons’ visit results in the purchase of a Jaguar Land Rover product or service. This information may be disclosed to our business partners, but only in an anonymous way that does not directly identify you.
Social media cookies are used when you share information using a social media sharing button or “like” button on our sites [or apps?], or when you engage with our content on or through a social site such as Facebook or Twitter. These cookies collect information about your social media interaction with Jaguar Land Rover, such as whether you have an account with the social media site and whether you are logged into it when you interact with the Jaguar Land Rover content.
Here's a list of the first party cookies we use, and what we use them for. You'll find information about 3rd party cookies on the next tab.
First party cookies:
|Cookie Name||Expiry||Cookie Purpose|
|CookieConsent||1 year||Stores the user's cookie consent state for the current domain.|
|ABTasty||1 year||This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.|
|ABTastyData||Persistent||This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.|
|ABTastyDomainTest||Session||This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.|
|ABTastyGeoloc||Session||Used to track visitors on multiple websites in order to present relevant advertisement based on the visitor's preferences.|
|ABTastyUA||Session||Used to track visitors on multiple websites in order to present relevant advertisement based on the visitor's preferences.|
|3pm-sw-policy#state||Persistent||Used to speed up content delivery on websites using the adaptive acceleration feature. Adaptive Acceleration (A2) is Akamai's intelligent platform that continuously applies performance optimizations.|
|pageviews||Session||Used to determine the number of pages seen by a visitor during the browsing session, stored in local Storage.|
|JLR_cookies||18 days||Allows website to remember if cookie management functionality has been interacted with.|
|__atuvc||18 days||These cookies are used in recording user sharing and social activity and to help publishers know approximately where people sharing information are located.|
|__atuvs||18 days||These cookies are used in recording user sharing and social activity and to help publishers know approximately where people sharing information are located.|
|_dc_gtm_UA-49208630-1||18 days||Used by Google Tag Manager to control the loading of a Google Analytics script tag.|
|_ga||2 years||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|_gat_UA-49208630-1||18 days||Used by Google Analytics to throttle request rate|
|_gcl_au||18 days||Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.|
|_gid||1 day||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.|
|_sesid||Session||Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.|
|segmentId||18 days||Enables the display of personalised content across the website.|
These are cookies placed by third parties we work with. Information about the third party for each of these cookies is provided below. These cookies are not controlled by Jaguar Land Rover but by the third party identified. We would encourage you to visit the website of this third party, to view their privacy and cookies notice, for more information here.
|Cookie Name||Cookie Provider||Expiry||Cookie Purpose|
|yt-player-bandaid-host||YouTube||Persistent||Used to determine the optimal video quality based on the visitor's device and network settings.|
|yt-player-bandwidth||YouTube||Persistent||Used to determine the optimal video quality based on the visitor's device and network settings.|
|Collect||Google Analytics||Session||Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.|
|yt-player-headers-readable||YouTube||Persistent||Used to determine the optimal video quality based on the visitor's device and network settings.|
|VISITOR_INFO1_LIVE||YouTube||179 days||Tries to estimate the users' bandwidth on pages with integrated YouTube videos.|
|YSC||YouTube||Session||Registers a unique ID to keep statistics of what videos from YouTube the user has seen.|
|yt-remote-cast-installed||YouTube||Session||Stores the user's video player preferences using embedded YouTube video.|
|yt-remote-connected-devices||YouTube||Persistent||Stores the user's video player preferences using embedded YouTube video.|
|yt-remote-device-id||YouTube||Persistent||Stores the user's video player preferences using embedded YouTube video.|
|yt-remote-fast-check-period||YouTube||Session||Stores the user's video player preferences using embedded YouTube video.|
|yt-remote-session-app||YouTube||Session||Stores the user's video player preferences using embedded YouTube video.|
|yt-remote-session-name||YouTube||Session||Stores the user's video player preferences using embedded YouTube video.|
|CHECKFRONT_APP||Checkfront||1 day||Used in the Checkfront booking system.|
|RES||Checkfront||Session||Used in the Checkfront booking system.|
|di2||AddThis||18 days||These cookies are used in recording user sharing and social activity and to help publishers know approximately where people sharing information are located.|
|mus||AddThis||18 days||Allow users to share pages through social media.|
|na_id||AddThis||18 days||Used to recognize the visitor upon re-entry. This allows the website to register the visitor's behaviour and facilitate the social sharing function provided by Addthis.com.|
|ouid||AddThis||18 days||Sets an ID-string for the specific visitor. This is used to recognize the visitor upon re-entry. This allows the website to register the visitor's behaviour and facilitate the social media sharing function provided by Addthis.com.|
|uvc||AddThis||18 days||Update the counter monitoring the sharing of content via social media sites.|
|vc||AddThis||18 days||These third party AddThis.com cookies provide a social sharing widget, to enable visitors to share Website content with social networking platforms.|
|xtc||AddThis||1 year||Anonymously tracks user behaviour on the websites that allow a user to share pages on social media using the AddThis tool. AddThis log the anonymous use to generate usage trends to improve the relevance of their services and advertising.|
|IDE||Doubleclick||2 years||These cookies are placed for Media and advertising tracking. This information enables us to make our marketing activity more relevant.|
|test_cookie||Doubleclick||Session||Test whether the browser accepts cookies.|
|NID||18 days||Record the user’s information and preferences when they visit pages integrating content from Google Maps.|
|lang||Session||Remembers the user's selected language version of a website.|
|UserMatchHistory||18 days||Used to track visitors on multiple websites in order to present relevant advertisement based on the visitor's preferences.|
|bcookie||19 days||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|li_sugr||18 days||Used to make a probabilistic match of a user's identity outside the Designated Countries|
|lidc||18 days||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|lissc||18 days||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|Bscookie||2 years||Used by the social networking service LinkedIn for tracking the use of embedded services.|
|OT_6695||Sizmek||Session||These cookies are placed for Media and advertising tracking. This information enables us to make our marketing activity more relevant.|
|ActivityInfo2||Sizmek||18 days||Mindshare tracking cookie (Sizmek)|
|OT2||Sizmek||18 days||Collects visitor data related to the user's visits to the website such as the number of visits average time spent on the website and what pages have been loaded with the purpose of displaying targeted ads.|
|u2||Sizmek||3 months||These cookies are placed for Media and advertising tracking. This information enables us to make our marketing activity more relevant.|
To learn more about cookies in general and how to manage them, visit www.aboutcookies.org.
To learn more about third-party advertising-related cookies, interest-based advertising and how to opt out that practise by companies participating in industry self-regulation, please visit the relevant website below based on your country of origin:
- Your Online Choices
- About Ads
(b) Device Data
Device Data that our websites collect include:
- Technical information, your internet domain name (this might be your internet service provider, for example, BT, Sky, TalkTalk or your place of work), and Internet protocol (IP) address used to connect your device to the internet, your login information, browser type and version, (e.g. Google Chrome, Microsoft Edge, Mozilla Firefox), [your device type], time zone setting, browser plug-in types and versions, operating system (e.g. Windows 10, macOS) and platform;
- information about your visit (including the full Uniform Resource Locators (URL) clickstream to, through and from our websites (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages, How many and which pages you visit during a 'session' on our site and how long you were on the site, and page interaction information (such as scrolling, clicks and mouse-overs).
- We may receive information about you if you use any of the other websites we operate or services we provide. We work with third parties (including for example business partners, sub-contractors in technical, payment and delivery services, fraud and authentication support service providers, advertising networks, analytics providers and search information providers, credit reference agencies), and may receive information about you from them.
We may use "pixel tags," which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail.
(d) Web Beacons
Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web Beacons collect only limited information which includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.
(e) Similar technologies
Technologies that store information in your browser or device utilising local shared objects or local storage, such as flash cookies, HTML 5 cookies, and other web application software methods. These technologies can operate across all your browsers, and in some instances may not be fully managed by your browser and may require management directly through your installed applications or device. We do not use these technologies for storing information to target advertising to you on or off our sites.
We may use the terms “cookies” or “similar technologies” interchangeably in our policies to refer to all technologies that we may use to store data in your browser or device or that collect information or help us identify you in the manner described above.
3. Helping you stay in control. Your choices and options.
(a) Managing Cookies - Disabling, Enabling & Deleting Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser, or by using the “manage preferences” button in the cookies banner accessible from our home page. Please note, as explained above, all cookies have a purpose, and by disabling access to some or all, you may not be able to use all the interactive or other features of our website. Guideline instructions are shared with you below on how to check cookies are enabled:
(b) How to set and customise your cookie settings for the browser you are using
How to manage cookies in Internet Explorer:
Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.
How to manage cookies in Microsoft Edge
Cookie settings in Microsoft Edge can be found by clicking the More option and then the Settings icon.
How to manage cookies in Firefox
Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.
How to manage cookies in Chrome
Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.
How to manage cookies in Opera
You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies.
How to manage cookies in Safari
Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.
To manage cookies on your mobile phone
Please consult your manual or handbook.
You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:
Open 'Windows Explorer'
Click on the 'Search' button on the tool bar
Type "cookie" into the search box for 'Folders and Files'
Select 'My Computer' in the 'Look In' box
Click 'Search Now'
Double click on the folders that are found
'Select' any cookie file
Hit the 'Delete' button on your keyboard
If you are not using Microsoft Windows Explorer, then you should select "cookies" in the "Help" function for information on where to find your cookie folder.
You have some choices over whether or not this information is accessible from your device. For example, location data, depending on the nature of your device, may be configurable to turn on or off. Most mobile devices provide users with the ability to disable location services. Often, these controls are located in the device's settings menu. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or your device manufacturer.