There’s no better way of understanding the spirit of Jaguar than getting up close to the vehicles themselves. Which is why we offer a range of thrilling Jaguar Experiences giving you access to the vehicles and the brand in ways you never thought possible.
The Art of Performance Tour
Experience the sheer thrill of driving Jaguar’s current crop of high-performance vehicles on the Art of Performance Tour - including the award-winning F‑PACE and blisteringly quick F‑TYPE.
Jaguar Experience Drives
Imagine yourself behind the wheel of a high-performance Jaguar taking high-speed corners on a track with a Jaguar Experience instructor at your side. You’ve just imagined a Jaguar Experience Drive.
Take an exclusive 'behind the scenes' tour of our state-of-the-art Solihull factory and see for yourself our cybernetic production robots and hundreds of skilled craftsmen combining to create the award-winning F‑PACE - the first SUV ever to carry the legendary Jaguar badge.
ICE ACADEMY SWEDEN
Our annual Ice Driving Experience helps you develop your skills amongst picture-perfect scenery. Will you join us?
Driving at MIRA and castle Bromwich Tour
The MIRA and castle Bromwich Tour provides a look behind the scene at one of the world's finest car factories before guests are invited to put some Classic and modern Jaguars through their paces on MIRA's renowned test-track.Find out more
There are more Classic experiences to explore.
Invictus Games 2017
Jaguar Land Rover is pleased to be the Presenting Partner for the Invictus Games, the international sports event for wounded, injured and sick servicemen and women.