UPGRADE YOUR BROWSER

This site is optimised for modern web browsers, and does not fully support your current browser.

CLOSE LABEL

JAGUAR EXPERIENCE TOUR

Rediscover the thrill of driving at a location close to you.

GET DIRECTIONS
silver jaguar in warehouse with bright lights.

FACTORY TOURS

Your opportunity to step inside our state-of-the-art manufacturing process, and see how the iconic Jaguar is born.

GET DIRECTIONS

ICE ACADEMY

Feel the power and poise of a Jaguar on our luxury snow and ice driving experience.

GET DIRECTIONS

There’s no better way of understanding the spirit of Jaguar than getting up close to the vehicles themselves. Which is why we offer a range of thrilling Jaguar Experiences giving you access to the vehicles and the brand in ways you never thought possible.

DRIVING EXPERIENCES

  • JAGUAR EXPERIENCE TOUR

    Explore the limits of what you and the finest Jaguars can do as our range of blisteringly-quick vehicles head to a destination near to you.

  • Jaguar F-TYPE Performance driven on race track.

    JAGUAR DRIVING ACADEMY – GERMANY

    Our team of experienced pro-drivers and instructors will immerse you in the art of Jaguar performance at our dedicated Driving Academy in Germany.

MANUFACTURING TOURS

  • machines working on shell of a jaguar at Solihull factory.

    SOLIHULL

    Take an exclusive 'behind the scenes' tour of our state-of-the-art Solihull factory and see for yourself our cybernetic production robots and hundreds of skilled craftsmen combining to create the award-winning F‑PACE - the first SUV ever to carry the legendary Jaguar badge.

  • Castle Bromwich factory, three men talking amongst themselves.

    CASTLE BROMWICH

    See exactly what it takes to bring to life some of the most technologically advanced cars in the world at Castle Bromwich. Witness the essence of British design and engineering, as sheet metal transforms into a sports car.

TRAVEL

ICE ACADEMY SWEDEN

Our annual Ice Driving Experience helps you develop your skills amongst picture-perfect scenery. Will you join us?

GET DIRECTIONS

CLASSIC EXPERIENCES

  • Driving at MIRA.

    DRIVING AT MIRA AND CASTLE BROMWICH TOUR

    The MIRA and castle Bromwich Tour provides a look behind the scene at one of the world's finest car factories before guests are invited to put some Classic and modern Jaguars through their paces on MIRA's renowned test-track.

  • Jaguar Classic Challenge.

    JAGUAR CLASSIC CHALLENGE

    The Jaguar Classic Challenge is an exciting new race series for iconic pre-1966 Jaguar models.