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JAGUAR EXPERIENCE DRIVES

YOUR OPPORTUNITY TO GET BEHIND THE WHEEL OF A JAGUAR AND EXPERIENCE THE ART OF PERFORMANCE.

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MANUFACTURING TOURS

YOUR OPPORTUNITY TO STEP INSIDE OUR STATE-OF-THE-ART MANUFACTURING PROCESS, AND SEE HOW THE ICONIC JAGUAR IS BORN.

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ICE ACADEMY

FEEL THE POWER AND POISE OF A JAGUAR ON OUR LUXURY SNOW AND ICE DRIVING EXPERIENCE.

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There’s no better way of understanding the spirit of Jaguar than getting up close to the vehicles themselves. Which is why we offer a range of thrilling Jaguar Experiences giving you access to the vehicles and the brand in ways you never thought possible.

EXPERIENCE DRIVES

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The Art of Performance Tour

Experience the sheer thrill of driving Jaguar’s current crop of high-performance vehicles on the Art of Performance Tour - including the award-winning F‑PACE and blisteringly quick F‑TYPE.
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Jaguar Experience Drives

Imagine yourself behind the wheel of a high-performance Jaguar taking high-speed corners on a track with a Jaguar Experience instructor at your side. You’ve just imagined a Jaguar Experience Drive.
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Jaguar First

Jaguar First driving experiences make the perfect gift for any 11-17-year-olds eager to get behind the wheel of a Jaguar.

MANUFACTURING TOURS

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Solihull

Take an exclusive 'behind the scenes' tour of our state-of-the-art Solihull factory and see for yourself our cybernetic production robots and hundreds of skilled craftsmen combining to create the award-winning F‑PACE - the first SUV ever to carry the legendary Jaguar badge.
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Castle Bromwich

See exactly what it takes to bring to life some of the most technologically advanced cars in the world at Castle Bromwich. From sheet metal to sports car experience the essence of British design and engineering.

TRAVEL

Jaguar Experience Racing Formula E

Experience Formula E in Berlin

Enjoy V.I.P. access to behind-the-scenes race action, get up‑close with Panasonic Jaguar Racing and watch the season’s ninth E‑Prix from the best seat in the house.

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F-TYPE driving in snow Jguar Experience

Ice Academy Sweden

Our annual Ice Driving Experience helps you develop your skills amongst picture-perfect scenery. Will you join us?

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CLASSIC EXPERIENCES

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Driving at MIRA and castle Bromwich Tour

The MIRA and castle Bromwich Tour provides a look behind the scene at one of the world's finest car factories before guests are invited to put some Classic and modern Jaguars through their paces on MIRA's renowned test-track.

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Jaguar Classic Challenge

The Jaguar Classic Challenge is an exciting new race series for iconic pre-1966 Jaguar models.

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There are more Classic experiences to explore.

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PARTNERSHIPS

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Invictus Games 2017

Jaguar Land Rover is pleased to be the Presenting Partner for the Invictus Games, the international sports event for wounded, injured and sick servicemen and women.
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Bloodhound Supersonic Car

Jaguar is supporting Bloodhound – a car set to break the 1000mph barrier and inspire the next generation of engineers and scientists.