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three white jaguar's driving down a long road.

JAGUAR EXPERIENCE DRIVES

Your opportunity to get behind the wheel of a Jaguar and experience the Art of Performance.

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silver jaguar in warehouse with bright lights.

MANUFACTURING TOURS

Your opportunity to step inside our state-of-the-art manufacturing process, and see how the iconic Jaguar is born.

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blue jaguar driving through the snow.

ICE ACADEMY

Feel the power and poise of a Jaguar on our luxury snow and ice driving experience.

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There’s no better way of understanding the spirit of Jaguar than getting up close to the vehicles themselves. Which is why we offer a range of thrilling Jaguar Experiences giving you access to the vehicles and the brand in ways you never thought possible.

EXPERIENCE DRIVES

THE ART OF PERFORMANCE TOUR

Experience the sheer thrill of driving Jaguar’s current crop of high-performance vehicles on the Art of Performance Tour – including the award-winning F-PACE, the electric I-PACE and blisteringly quick F-TYPE.

JAGUAR EXPERIENCE DRIVES

Imagine yourself behind the wheel of a high-performance Jaguar taking high-speed corners on a track with a Jaguar Experience instructor at your side. You’ve just imagined a Jaguar Experience Drive.

MANUFACTURING TOURS

SOLIHULL

Take an exclusive 'behind the scenes' tour of our state-of-the-art Solihull factory and see for yourself our cybernetic production robots and hundreds of skilled craftsmen combining to create the award-winning F‑PACE - the first SUV ever to carry the legendary Jaguar badge.

CASTLE BROMWICH

See exactly what it takes to bring to life some of the most technologically advanced cars in the world at Castle Bromwich. Witness the essence of British design and engineering, as sheet metal transforms into a sports car.

TRAVEL

Jaguar F-TYPE driven on snow track.

ICE ACADEMY SWEDEN

Our annual Ice Driving Experience helps you develop your skills amongst picture-perfect scenery. Will you join us?

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CLASSIC EXPERIENCES

DRIVING AT MIRA AND CASTLE BROMWICH TOUR

The MIRA and castle Bromwich Tour provides a look behind the scene at one of the world's finest car factories before guests are invited to put some Classic and modern Jaguars through their paces on MIRA's renowned test-track.

JAGUAR CLASSIC CHALLENGE

The Jaguar Classic Challenge is an exciting new race series for iconic pre-1966 Jaguar models.