DRIVING EXPERIENCES

YOUR OPPORTUNITY TO GET BEHIND THE WHEEL OF A JAGUAR AND EXPERIENCE THE ART OF PERFORMANCE.

BEHIND THE SCENES TOURS

YOUR OPPORTUNITY TO STEP INSIDE OUR STATE-OF-THE-ART MANUFACTURING PROCESS, AND SEE HOW THE ICONIC JAGUAR IS BORN.

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ICE ACADEMY

FEEL THE POWER AND POISE OF A JAGUAR ON OUR LUXURY SNOW AND ICE DRIVING EXPERIENCE.

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EXPERIENCE JAGUAR

There’s no better way to get to know Jaguar than getting close up to our cars. Join us for a Jaguar Driving Experience, a Behind the Scenes Tour at one of our Manufacturing sites, attend one of our Iconic Experiences or discover how Jaguar is a driving force behind world-beating sporting partnerships.

DRIVING EXPERIENCES

THE ART OF PERFORMANCE TOUR

Discover what it really feels like to drive a Jaguar. The thrills. The excitement. The performance.

Performance Driving Academy

Imagine yourself behind the wheel of our highest performing Jaguar models, on a private track, with a Jaguar Experience Instructor at your side. This is the Jaguar Performance Driving Academy.

Jaguar First

A new generation of drivers can now enjoy Jaguar XE, the safest car in the large family car category according to Euro NCAP’s prestigious Best in Class Cars of 2015 awards. Jaguar First driving experiences make the perfect gift for any 11- to 17-year-old eager to get behind the wheel of a Jaguar.

EXPERIENCE ICE ACADEMY SWEDEN

Experience Ice Academy Sweden

Our annual Ice Driving Experience helps you develop your skills amongst picture-perfect scenery. Will you join us in 2018?

Land Rover Adventure Travel

Two iconic British brands, each famous for luxury and exploration, have come together to form Land Rover Adventure Travel.

FACTORY TOURS

Solihull

Go behind the scenes of Solihull's stunning new state-of-the-art production facility and witness the birth of the new generation XE - the most advanced compact sports saloon we've ever built.

Castle Bromwich

See exactly what it takes to bring to life some of the most technologically advanced cars in the world at Castle Bromwich. From sheet metal to sports car experience the essence of British design and engineering.

PARTNERSHIPS

Invictus Games 2017

Jaguar Land Rover is pleased to be the Presenting Partner for the Invictus Games, the international sports event for wounded, injured and sick servicemen and women.

Bloodhound Supersonic Car

Jaguar is supporting Bloodhound – a car set to break the 1000mph barrier and inspire the next generation of engineers and scientists.