What does it take to bring some of the world’s most technologically advanced cars to life? Find out as one of our expert guides takes you on an exclusive tour of the iconic Castle Bromwich factory where you’ll witness first-hand the entire manufacturing process, from sheet metal to finished vehicle.

  • Sheer Metal.


    If you have ever wondered how a Jaguar is brought to life, you already own a Jaguar or are considering buying one, here’s your chance to experience the process from start to finish.

  • Alluminum.


    Jaguar’s Intelligent Aluminium Architecture is revolutionizing how we create cars that are more agile and responsive. At Castle Bromwich you will witness the world’s largest aluminium press, built to create F‑TYPE’s state‑of‑the‑art unique, sleek, aerodynamic form.

  • Cybernetics.


    Eighty percent of a Jaguar XJ’s body is constructed by over a hundred hi-tech robots working in perfect synchronisation. Watch Jaguar’s dedicated cybernetic army shape, rivet and bond Jaguar cars, before highly skilled craftsmen lovingly finish to order each unique vehicle.

  • two men talking.


    If you're thinking of buying a Jaguar, the Tour offers you the opportunity to explore the hundreds of bespoke elements that’ll make your vehicle unique. Let your imagination come to life as you decide on your paint colours and components, from wheels to veneers, before you order your own bespoke Jaguar.




  • For more information on booking and availability

    Call us on +44 333 733 3003

    or email castlebromwich@jaguarexperience.com

    Places are very limited. Please book in advance.


  • The Tour at Castle Bromwich is extensive so we recommend you dress for comfort and wear sensible footwear. Handbags, rucksacks and other types of hand luggage, are not allowed in the factory. You can leave items securely in The Jaguar Visitor Centre. We want you to be able to get up close to our production vehicles during the Tour. We may supply protective over wear to cover items such as watches, jewellery and belt buckles. Our advice is to leave such items securely at home.

    When visiting our facility please keep legs and arms covered and wear sensible footwear. Open toe shoes, sandals, shorts and t-shirts are not permitted in any of the manufacturing facilities.
  • You need to be over 10-years-old to take part in the Tour. Under-16s must be accompanied by an adult.
  • Parking is free on site.
  • Everything at our plant runs with precision. Please aim to arrive at The Jaguar Visitor Centre 15 minutes before your start time to make sure you’re booked in and ready to go.
  • Photography is only permitted in designated areas so please ask your tour guide or host.
  • The Tour provides access for people with disabilities. However, please do inform us about particular needs so any necessary arrangements can be made in advance.
white jaguar being worked on by machines in a factory.


The Jaguar Visitor Centre, Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK

52°30’55”N 1°47’55”W
52.515289, -1.798842


We look forward to your visit, but remember places are very limited, so please book in advance.