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Situated at the very edge of the Swedish Arctic Circle, Arjeplog is a surreal sub-zero wilderness. As serene as it is extreme, everywhere you turn presents a vista of epic proportions meaning it’s not just the cold air that takes your breath away.


Located on one of the many frozen lakes in the region, the Ice Academy is your chance to experience the exhilarating thrill of ice driving from behind the wheel of the latest Jaguar and Land Rover vehicles. Under the guidance of our expert instructors, your driving skills will be taken to a whole new level.



    Available in either a 3-day weekend experience or a 4-day mid-week experience, this is the perfect introduction to the thrilling art of ice driving. Set against a stunning Arctic backdrop, test your limits over the various ice tracks.


    Offered as a 3-day weekend experience or 4-day mid-week experience, Ice Drive Advanced is tailored to returning guests or those with previous ice driving experience. Put a range of Jaguar and Land Rover vehicles through technical challenges and make the most of some one-on-one tuition.


Give the gift of adventure and thrilling drives on the Jaguar Land Rover Ice Academy.


To ensure you have the most comfortable and safe experience with us, all Jaguar Land Rover driving programmes adhere to the Government's latest Covid-19 guidelines. Our current processes are outlined below.


    Rest assured, if Jaguar Land Rover Ice Academy is cancelled, a full refund will be provided. In addition, if you are no longer able to travel, your experience can be postponed to next season, subject to availability. Alternatively, you can request a cancellation subject to our standard cancellation charges and T&Cs.


    Using the latest non-contact technology, all guests will be required to have a thermal temperature screening upon arrival. Guests with a temperature of 37.8 or higher will be asked to reschedule their experience to ensure the safety of all other guests and staff.


    The interior and exterior of every vehicle is cleaned and sanitised with anti-microbial disinfectant products before and after each driving experience.


    Masks and a personal bottle of hand sanitiser are available for each guest during their experience. Individuals from different households must remain at least 2m apart at all times.


Enjoy a preview of what you can expect at the Ice Academy.


See what our latest intrepid guests thought of their Ice Academy experience with Jaguar.​

"Fantastic from start to finish. Live life to the max and keep the experiences coming!"





  • What measures have been put in place due to COVID-19?

    Please click the following link to view our approach to COVID-19. Please note that government guidelines are changing frequently and we are constantly monitoring the situation and responding to the requirements. Please check back on this link often during the lead up to your travel to the Jaguar Land Rover Ice Academy.
  • Who operates the Jaguar Land Rover Ice Academy?

    Quintessentially Travel operates the Jaguar Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provide the vehicles and the qualified Jaguar Land Rover Experience driving instructors. The drive programme and ice tracks have been designed by Jaguar Land Rover and an on-site team will be on hand should you need anything either before or during your time with us in Sweden.

    What language is the Jaguar Land Rover Ice Academy delivered in?

    The programme is delivered in English.

    Can I participate in the Ice Academy as a non-driver?

    Our programmes are tailored to delivering a unique driving experience. Nothing can compare to driving on the ice and therefore we recommend registering as a driver. However, we understand that some guests will want to accompany their partners without wanting to participate in the Ice Driving. An alternative programme will be offered although it is essential to note that it may not always be possible to schedule an entire day’s worth of activities. Should guests wish to watch their partners complete the ice drive, this can only be accommodated on a case-by-case basis due to venue capacities and cannot be guaranteed.

    What is the maximum group size on each driving experience?

    To provide a more exclusive and engaging experience, and in response to COVID-19 we have reduced our group size to a maximum of 20 guests (two per vehicle). Each group of 20 will be split into 2 groups of 10 and each group of 10 (5 vehicles) will enjoy their experience at different times of the day to avoid large groups together at one time.

    Do I need to have a certain level of physical fitness to take part?

    To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight which doesn’t meet the standards for driving, pregnancy, respiratory conditions or heart problems.

    What other activities are available?

    There are optional Hot Lap Upgrades, Arctic Circle Drive, Husky Rides, Snowmobile tours (for an extra charge), which can be pre-booked when booking your place on the Jaguar Land Rover Ice Academy. For more information about these and any other activities on offer, please contact our operating partner Quintessentially Travel:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.
  • When do the bookings close?

    Rotations will be closed 30 days prior to rotation start date.

    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Should you have any queries around this please contact our operating partner Quintessentially Travel:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.

    What is included in the price of the Jaguar Land Rover Ice Academy?

    General inclusions are as follows:
    • All driving activities
    • Hotel accommodation (with a double bed)
    • Breakfast, lunch & dinner
    • Drinks with meals
    • Airport transfers to/from Arvidsjaur Airport.

    Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.

    What isn’t included in the price of the driving experience?

    • Flights, meals and drinks that are not specified in the programme
    • Optional activities (for example; Hot Lap Upgrades, Arctic Circle Drive, Husky Rides and Snowmobile tours)
    • Visa fees (if applicable)
    • Travel insurances
    • Any pre or post-trip arrangements that deviate from the itinerary.
  • Who does the driving?

    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.

    I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?

    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle. For the Advanced programmes previous Ice Driving or low-mu experience is strongly advised.

    What vehicles will I be driving?

    • Ice Drive: • Jaguar F-PACE, F-TYPE RWD 21MY, F-TYPE R 21MY, F-TYPE SVR 20MY, Land Rover Range Rover Sport

    • Ice Drive+: • Jaguar F-PACE, F-TYPE RWD 21MY, F-TYPE R 21MY, F-TYPE SVR 20MY, Land Rover Range Rover Sport

    Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

    Are the vehicles manual or automatic?

    All vehicles on this programme are automatic.

    Are the vehicles left or right-hand drive?

    The vehicles are a mix of left and right-hand drive. Clients who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.

    What is the minimum age for participation?

    Minimum participation age is 21 with 3 years full licence to fulfil the criteria for driving on the Ice Lake. Activities which include driving on the public road (E.g. Arctic Circle Drive add on) the participation age is 25 with 3 years full licence.

    What type of driver’s licence will I need?

    All drivers must hold a full and valid driving licence. You will be sent a web link to an online form, which you must complete in advance in order to verify the status of your licence.
    All drivers must have at least three (3) years uninterrupted driving experience on a full licence without serious accident or conviction in the last two (2) years. All drivers must be over the age of 25, have no more than 6 current penalty points on their licence (where applicable) to enable them to participate in any on-road requirements of the course. You must notify us if you have more than 6 penalty points on your driving licence.

    How many people are in each vehicle?

    On the Ice Drive and Ice Drive+ programmes there will be two guests sharing per vehicle. On the Advanced programmes there will be elements of 1:1 instruction with one of the Jaguar Land Rover Instructors. Please refer to our COVID-19 section if you are a solo traveller.
  • If I am travelling by myself will I have my own vehicle?

    No. As a single traveller you will be paired in your vehicle with another guest. You will have your own hotel room throughout. Please refer to our COVID-19 section.

    Are children allowed to join the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions in the destination.

    Which types of beds are available?

    We offer double beds in all rooms. Single or twin beds are not available.

    Do I require a visa?

    Most countries outside of the EU require a visa for travel to Sweden and the EU. Kindly contact your local consulate to check on your specific requirements. Should you require an invitation to receive your visa, kindly contact our operating partner Quintessentially Travel who will provide you with this:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.

    Which currency is used in Sweden?

    The local currency is Swedish Crowns (SEK).

    Whom can I contact if I require assistance with my flights or extending my journey?

    Quintessentially Travel, our operating partner, will gladly assist you with booking your flights and extending your journey. As a full service Travel Agency they’ll be more than happy to enhance your Ice Academy experience and take it above and beyond. They can be contacted as follows:
    E-mail: iceacademy@quintessentially.com or Telephone: +44 207 291 5253 (09h00 – 17h30 (GMT), Monday to Friday, excluding bank holidays. Local operator charges may apply.

    Do I need special clothing?

    The temperatures at the driving event may fall to -30°C or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:

    • Warm hat
    • Warm gloves
    • Woolly scarf
    • Thermal base layer (long sleeved / long legged)
    • A good insulated jacket
    • Woolly jumper or fleece jacket
    • Some additional light-weight layers to add as required
    • Sturdy, comfortable footwear (suitable for driving)
    • Sunglasses

    Should guests book any additional activities (including, but not limited to snowmobiling and dog sledding), protective clothing is included. Please check with the Quintessentially Travel Team upon booking for full information.

    What is the dress code for evenings?

    Evening dress code is casual.

    What happens if the weather is not ideal for ice driving?

    Should the weather lead to a closure of the ice lake for safety reasons, an alternative programme will be offered.

    Am I allowed to bring a camera or video camera?

    Yes of course, but please note the Jaguar Land Rover Ice Academy takes place at Jaguar Land Rover’s secret cold climate testing facility, so some photography restrictions will apply. Drones are not permitted.


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