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ABOUT JAGUAR

INNOVATIVE LEADERSHIP
CREATING SEDUCTIVE PERFORMANCE

"It's about beauty of line and purity of form."

IAN CALLUM RDI Director of Design, Jaguar
Ian Callum, Jaguar Director of Design, was born in Dumfries, Scotland. Ian attended a course in Industrial Design at Glasgow School of Art, followed by a 2-year course in Automobile Design at the Royal College of Art.

Ian spent the first 12 years of his career at Ford Design Studios, where he contributed to the creation of the Escort RS Cosworth and the Ghia Via Concept. Later, as Chief Designer of TWR Design, he was responsible for the Aston Martin DB7 and Vanquish.

Ian joined Jaguar in 1999 but continued to manage Aston Martin Design, developing the DB9 as well as directing Jaguar Design where he and his team created, amongst others, the R-Coupe, RD-6 and C-X75 concepts. Heralding an exciting new era for the brand, each car takes the design theme further and continues to reinforce Jaguar as a creator of 'fast, beautiful cars.' The first new model was the XK, followed by the XF and XJ. In September 2012 the much-anticipated F-TYPE was launched, Jaguar’s first 2-seater sports car since the iconic E-Type. This was followed later by the Jaguar XE, which Ian designed for a very competitive segment. A bold statement for Jaguar using Ian's established design philosophy.

In 2015 Ian led his team to launch the second generation XF, followed by the F-PACE, Jaguar’s first SUV, in 2016, and the Jaguar E-PACE compact performance SUV in 2017. March 2018 saw the launch of I-PACE, Jaguar’s first all-electric vehicle and third member of the PACE family, which earlier this year was crowned World Car of the Year, World Car Design of the Year and World Green Car of the Year.

In 2005 Ian was awarded the title of Royal Designer for Industry from the RSA and in 2014 he received the Minerva Medal – the highest accolade bestowed by the Chartered Society of Designers, awarded for a lifetime’s achievement in design. In 2015 Ian was named the most influential person in UK design today by The Drum and he has received six honorary doctorates from universities around the world.
© JAGUAR LAND ROVER LIMITED 2019

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