Jaguar named as best automotive brand in the UK for the second successive year and XF named Best Executive Car.The 2013 UK Vehicle Ownership Satisfaction Study was based on the evaluations of nearly 16,000 owners after an average of two years ownership. Every aspect of vehicle ownership was rated from performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction. Land Rover also received acclaim, being named as their 2013 'Star Brand'.
Following on from last year’s success, the Jaguar XF once again scooped the top spot in the J.D Power and Associates / What Car? Survey Executive Car category. The XF is Jaguar's highest-selling product and has received more than 100 international awards since its launch. The XF was given five-star ratings for performance, service and running costs.
Jaguar UK dealers received commendation in the study, and were reported to be helpful, accommodating and provide servicing and repair work at reasonable costs.
Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: "Jaguar and Land Rover have excelled in the results of this study and we are proud that our cars and dealer network have performed so well.
"The new car market is fiercely competitive and to have a British manufacturer placed as the top automotive brand by UK car buyers for the second year in a row is a phenomenal achievement. We aim to offer customers outstanding products through an aggressive growth plan, made possible by sustainable investment in design, engineering and manufacturing here in Great Britain."
The study considered the opinions of over 16,000 UK car owners who rated 116 car models from 28 brands. Chas Hallett, What Car? Editor-in-Chief said: "Once again we have received a great response to this year's annual JD Power / What Car? survey. This clearly shows that car owners are eager to provide manufacturers with feedback on their experiences. It is fantastic to see two British car manufacturers perform so well. Jaguar is triumphant for the second year running in the study - owners gave Jaguar cars - and slick customer service from its dealers - a big thumbs up".
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