Jaguar Land Rover Group Marketing Director
Phil Popham was appointed Group Marketing Director Jaguar Land Rover, in October 2013. He reports directly to Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth.
Popham, previously Director Group Sales Operations, will be responsible for all global marketing activity on both the Jaguar and Land Rover brands. Phil's role encapsulates brand positioning; current and future product planning; marketing communications; brand experience strategies and supporting future growth.
Phil has more than 20 years combined sales and marketing experience having joined Land Rover as a graduate trainee in 1988, during which time he completed a Business Studies degree at the University of Aston. He held a number of senior positions within the company including; Director of Land Rover European Operations, Marketing Director in South Africa and Vice President of Marketing for Land Rover North America before briefly joining Volkswagen.
Phil returned to Land Rover in 2001 as UK Sales Director, where he presided over two years of record breaking sales volume and profit. In March 2003 he was promoted to Managing Director of Jaguar and Land Rover's UK operations before becoming Managing Director of Land Rover in 2006. In 2010 Phil was appointed Jaguar Land Rover Group Sales Director.
Phil, who lives in Warwickshire, is married with two children. He is a keen supporter of West Bromwich Albion Football Club.