Jaguar Store. Knightsbridge, London. A Place to Feel.

Jaguar at Knightsbridge

Flagship Store

Flagship store

Jaguar at Knightsbridge transforms the retail experience into a sensory expression of Jaguar.

Rooted in Exuberant Modernism, architecture, colour, light and materiality work together to create an atmosphere that is bold, unexpected and unmistakably Jaguar. Every detail is crafted with intent, transforming the traditional showroom into a sensory destination designed to inspire curiosity, creativity and discovery.

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Imbued with originality

Strong horizontal forms reference the Strikethrough. Geometric details bring the Device Mark into the physical world. Throughout the space, colour, texture and craftsmanship create moments of surprise, discovery and delight.

Place To Feel

A place to feel

Large-scale travertine, monolithic terrazzo, technical metals and richly layered textiles form a contemporary material palette, while changing light, dynamic sound and artistic interventions ensure the environment never feels static.

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British hospitality, reimagined.

Created exclusively with Michelin-starred chef Michael O'Hare, Café Eighty-One reimagines familiar British rituals through flavour, form, precision and craft. An extension of the Jaguar world, it offers a welcoming and sensory way to experience the brand at your own pace.

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A bold presence

Type 01 is an original work of art, the four-door Grand Tourer. The most powerful and aerodynamic Jaguar ever.

The long bonnet. The low profile. The monolithic presence.

View Type 01 in store.

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Jaguar Scape

A living canvas

Jaguarscape is the creative heart of Jaguar at Knightsbridge.

Through evolving installations, artist residencies and cultural takeovers, it celebrates the creators who share Jaguar’s instinct for originality. Inviting guests into a world shaped by craftsmanship and bold creative expression.

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By appointment only

Design Vault transforms personalisation into a private act of creation. Guided by Jaguar experts and world-class visualisation, clients commission their Jaguar through colour, material and detail. Every aspect of the environment has been designed to encourage confidence, intimacy and self-expression. Every commission is unique. Every decision is intentional.

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Contact Retailer

Jaguar at Knightsbridge

81-93 Knightsbridge, London SW1X 7RB

Opening times
Monday to Saturday: 8 am - 6 pm
Sunday: 10 am - 4 pm

+44 2034 009 003 Request Contact

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