Jaguar Privacy Policy & Cookies

Cookie Policy Last Updated: 16th January 2025.

1. Benefit of cookies and information about this Policy

(a) What We Use: We use cookies and similar technologies for a range of purposes when you visit our websites, read, click or download information, and receive emailed information from us (e.g. brochures) in response to your requests, to deliver our website functionality and improve your experience. Depending on your use or interaction with our website, we will use cookies to promote optimal website experience, we will obtain some information via automated means from or about your device, and about how you use our website. We may also use pixel-tags and cookies that may transfer to the cookie file of your device, depending on the nature of your device. More information about these is set out below. This information helps us so we can improve our site for all our visitors and helps us make ongoing improvements so that the information on our pages can be updated and remains relevant and useful to you. This policy describes the categories of cookies used by us and our partners, what they are used for, and how you can change your preferences.

(b) Who We Are and what this policy covers: Jaguar Land Rover Limited is the company responsible for the Jaguar and Land Rover brand UK websites, located at www.jaguar.com/en-gb/jdx and www.landrover.co.uk and subdomains (“our UK brand websites”). It has its registered office at Abbey Road, Whitley, Coventry CV3 4LF, registered number: 1672070. It is registered with the Information Commissioner’s Office under registration number ZA020510.

This policy explains the technologies that we may put in place to collect information about the use of our UK brand websites and our email communications. These types of technologies are used by almost every website and are contained in almost every commercial email communication sent via the Internet and are known as “cookies” and “web beacons”.

Please note, our corporate and InControl websites, and other country websites have their own policies relating to the use of cookies and web beacons available on these websites.

(c) What you can get from reading this policy: This policy aims to do two things:

a. Information: To provide you with more information to explain what cookies and web beacon technologies are, and to detail which types are used within scope of this cookies policy; and
b. Know how to set your preferences: To explain to you your choices, i.e. how you can control and manage the cookies being used when you visit this website. These choices will be visible to you at the start of your website journey, through clicking the choice in our cookies website banner “manage preferences”.

2. Information to help you better understand cookies, device data and similar technologies

(a) What is a cookie?

Short answer: A small amount of data, often including a unique identifier, that can be sent to your browser when you visit websites, and stored by your web browser on your device.

More detail shared: A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies can help a website to arrange content to match your preferred interests more quickly - most major websites use cookies. Cookies alone cannot be used to identify who you are. They can be used to identify when the same device has visited the website again and can place a randomly generated unique number against each website visit, to help us (or our partners) understand the web-page interactions made in that visit.

A cookie will typically contain the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.

When looking at the “lifetime” of a cookie, two types of cookies are used on this website:

Type of Cookie:	Explanation of this (short answer):	More detail:
Session Cookies,	These are temporary cookies that remain in the cookie file of your browser only until you leave the site.	Session cookies are used to allow you to carry information across pages of our site and avoid having to re-enter information. They are also used within registration pages to allow you to access stored information.
Persistent Cookies	These remain in the cookie file of your browser for longer. (How long will depend on the lifetime of the specific cookie).	Persistent cookies are used to help us recognise a device as a unique visitor (using a number, you cannot be identified by personally) when the device returns again to our website. This allows us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly. We also compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. With these compiled statistics, we cannot identify you personally in this way.

When looking at the uses of a cookie, this website, like many others, uses both first and third party cookies. We explain each of these types below. First party cookies: Where cookies are stored by us for Jaguar Land Rover purposes, these are called “first party cookies”. Jaguar Land Rover uses a number of first party cookies, primarily for 4 purposes, which are explained in more detail below. The list of first party cookies is made available to you, both in the list below, and when clicking the “manage preferences” section of the cookie banner choices that should appear to you when our home page downloads first time.

Third party cookies:
Some cookies that are stored when you visit our website may be accessed by other companies. For example:
• Where a social network’s “like” or similar button is displayed on one of our websites, that social network may store and access its own cookies to provide the button’s functionality and for other purposes. (You should visit the privacy and cookies policy of that social network to understand more about their cookies from here). The main social networks we allow display of “like” buttons on our website are below, together with links to their privacy and cookies policies, as valid from the date of this Cookie Policy.
• Where we use an advertising partner, that advertising partner may store and access its own cookies [or pixel-tags?] in order that we and they can target adverts to you about Jaguar Land Rover products you have been browsing on our websites.

Cookie Purposes:
Cookies used on this website, like many other websites, are in the main placed to support 4 key purposes. Information about each of these is below.

TYPE OF COOKIE PURPOSE:	WHAT THIS MEANS:
Necessary Cookies	Necessary cookies are always on because they are necessary to make the Jaguar website work. These are cookies that are necessary to the operation of our sites, services, applications and tools. For example, these cookies: Identify irregular site behaviour, are designed to prevent fraudulent activity or improve security; Operate to remember the items you place in your ‘shopping basket’ when you use our website and services. Allow you to access secure areas of our websites without you having to continually log in to the website and services. Remember previous actions you have taken (such as completing an online form) when navigating back to a page in the same session
Analytics Cookies	Analytics cookies may collect information about how our websites, [applications?], advertisements and email communications are used and flag to us if an error occurs. These cookies may be used to collect technical information such as your last visited website, when you visited. the number of pages in our website you have visited, whether or not email communications you have received have been opened, which parts of the website or email communication have been clicked on and the length of time between clicks. This information may be associated with details such as your IP address, domain, device type or browser information, and used for analysis in aggregate with similar information from other users – but not used in a way that will directly. For example, these cookies may be used on our websites to: Analyse and improve the performance and relevance of our websites, advertisements and email communications; Manage websites performance and design; Improve the effectiveness of our advertising (and to reduce options that aren’t well liked or responded to in future advertisements) by calculating number and areas of responses; Measure errors on our websites to improve our service and manage complaints.
Functional Cookies	These cookies tell us how you use the site and can enable various helpful website [or application] features. For example, to: Remember preferences you have selected on a previous visit to the website, such as country/language, your interests and the presentation of the website (e.g. layout, font, size, colours etc) so you don’t have to tell us again each time you visit. Remember answers to questions our websites have asked you, such as not wishing to take part in a customer satisfaction survey, so your device is not asked to again. Detect if a service has already been offered to you, such as an offer of live online help Provide information to enable an optional service to function such as watching an online video or commenting on a blog.
Marketing & Advertising Cookies	These types of cookies help to deliver advertisements and to contact you with marketing communications, where we have your permission to do so, that we identify to be more relevant to you and your interests. These cookies may collect information about your browsing habits across our websites (such as which products and services you have clicked on). They may also be used to recognise when you re-visit one of our websites, or a website that is part of one of our advertising partners’ network or one of our retailers. For example, these cookies may be used on our websites to: Collect information about which Jaguar Land Rover products and services you have browsed or added to your shopping basket, so that: We can provide you with content, recommendations and adverts on our websites that based on this interaction, are more relevant to you. We can personalise and target more effectively in our permitted email and other direct marketing communications to you, Our advertising partners [and retailers?] can provide you with adverts on their websites and/or websites in their advertising networks for Jaguar Land Rover products and services which, based on our website identified interactions, are more relevant for you. Limit the number of times you see an advert as well as to help measure the effectiveness of an advertising or marketing campaign. We may also access referral cookies that are sent to your device by the websites of our business partners. These cookies are used to identify each time our business partners refer someone to our websites and whether that persons’ visit results in the purchase of a Jaguar Land Rover product or service. This information may be disclosed to our business partners, but only in an anonymous way that does not directly identify you. Social media cookies are used when you share information using a social media sharing button or “like” button on our sites [or apps?], or when you engage with our content on or through a social site such as Facebook or Twitter. These cookies collect information about your social media interaction with Jaguar Land Rover, such as whether you have an account with the social media site and whether you are logged into it when you interact with the Jaguar Land Rover content.

To learn more about cookies in general and how to manage them, visit www.aboutcookies.org.

To learn more about third-party advertising-related cookies, interest-based advertising and how to opt out that practise by companies participating in industry self-regulation, please visit the relevant website below based on your country of origin:

• Your Online Choices
• About Ads

(b) Device Data

Device Data that our websites collect include:

• Technical information, your internet domain name (this might be your internet service provider, for example, BT, Sky, TalkTalk or your place of work), and Internet protocol (IP) address used to connect your device to the internet, your login information, browser type and version, (e.g. Google Chrome, Microsoft Edge, Mozilla Firefox), [your device type], time zone setting, browser plug-in types and versions, operating system (e.g. Windows 10, macOS) and platform;
• Information about your visit (including the full Uniform Resource Locators (URL) clickstream to, through and from our websites (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages, How many and which pages you visit during a 'session' on our site and how long you were on the site, and page interaction information (such as scrolling, clicks and mouse-overs).
• We may receive information about you if you use any of the other websites we operate or services we provide. We work with third parties (including for example business partners, sub-contractors in technical, payment and delivery services, fraud and authentication support service providers, advertising networks, analytics providers and search information providers, credit reference agencies), and may receive information about you from them.

(c) Pixel-Tags

We may use "pixel tags," which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail.

(d) Web Beacons

Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web Beacons collect only limited information which includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

(e) Similar technologies

Technologies that store information in your browser or device utilising local shared objects or local storage, such as flash cookies, HTML 5 cookies, and other web application software methods. These technologies can operate across all your browsers, and in some instances may not be fully managed by your browser and may require management directly through your installed applications or device. We do not use these technologies for storing information to target advertising to you on or off our sites.

We may use the terms “cookies” or “similar technologies” interchangeably in our policies to refer to all technologies that we may use to store data in your browser or device or that collect information or help us identify you in the manner described above.

3. Helping you stay in control. Your choices and options.

(a) Managing Cookies - Disabling, Enabling & Deleting Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser, or by using the “manage preferences” button in the cookies banner accessible from our home page. Please note, as explained above, all cookies have a purpose, and by disabling access to some or all, you may not be able to use all the interactive or other features of our website. Guideline instructions are shared with you below on how to check cookies are enabled:

(b) How to set and customise your cookie settings for the browser you are using

How to manage cookies in Internet Explorer:

Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.

How to manage cookies in Microsoft Edge

Cookie settings in Microsoft Edge can be found by clicking the More option and then the Settings icon.

How to manage cookies in Firefox

Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.

How to manage cookies in Chrome

Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.

How to manage cookies in Opera

You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies.

How to manage cookies in Safari

Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.

To manage cookies on your mobile phone

Please consult your manual or handbook.

Deleting cookies

You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:

Open 'Windows Explorer'

Click on the 'Search' button on the tool bar

Type "cookie" into the search box for 'Folders and Files'

Select 'My Computer' in the 'Look In' box

Click 'Search Now'

Double click on the folders that are found

'Select' any cookie file

Hit the 'Delete' button on your keyboard

If you are not using Microsoft Windows Explorer, then you should select "cookies" in the "Help" function for information on where to find your cookie folder.

Your Choices

You have some choices over whether or not this information is accessible from your device. For example, location data, depending on the nature of your device, may be configurable to turn on or off. Most mobile devices provide users with the ability to disable location services. Often, these controls are located in the device's settings menu. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or your device manufacturer.