WORLD PREMIERE IN AMSTERDAM
British singer-songwriter Dua Lipa has collaborated with Jaguar to make music in a completely new way. Using the innovative software of Jaguar and data from her I-PACE drive, she has created an exclusive remix of her latest track, ‘Want To’. It has already become the most remixed song in music history after Dua Lipa launched the track at an exclusive gig in Amsterdam. Together we are setting the pace. Be part of it. Stay tuned to our social channels to find out what’s going to happen next.
VIEW THE PACE IN YOUR MARKET
THE STELLAR RISE OF DUA LIPA
“Never rely on a plan B” - that was the strategy adopted by British/Kosovan Dua Lipa to succeed in the music industry. Her Plan A proved her right.
A NEW KIND OF TRACK
Music makes every driving experience unique. In collaboration with Dua Lipa, we took it one step further. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, by driving Jaguar I-PACE. The car’s intelligent sensors captured Dua’s driving style and used the data to influence the track.
“WANT TO” REMIX?
Now, we are empowering fans to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile device.
In just a few clicks you can share your masterpiece with the world. Be sure to use #thepace