Go behind the scenes of Solihull’s stunning new state-of-the-art production facility accompanied by one of our expert tour guides, and witness what it takes to bring some of the most technologically advanced cars in the world to life.

  • Intelligent Metal.


    Jaguar’s new first in class Aluminium-intensive monocoque is revolutionizing vehicle dynamics, refinement and ride quality. At Lode Lane, you can watch its perfectly contoured body take shape – complete with those signature rear haunches.

  • Elegant Cybernetics.


    Get up close and personal as the 627 hi‑tech robots of our dedicated cybernetic army shape, rivet and bond each individual vehicle in perfect unison. This includes the new F‑PACE with its unique lightweight body, built from scratch with the help of state-of-the-art precision cameras. All before our skilled craftsmen customise and finish each unique Jaguar to order.

  • white jaguar parked in warehouse.


    Thinking of buying a Jaguar? The Jaguar Factory Tours offers the chance to let your imagination loose on hundreds of bespoke elements. Interiors such as glove-soft leather in Jet, Latté or Brogue; veneers in Brushed Aluminium or Satin Fine Line Wood; wheel trims, paint colours and multimedia options for a classical, sporting or contemporary feel are all available.




  • For more information on booking and availability

    Call us on +44 (0)121 700 4619

    or email solihull@jaguarexperience.com

    Places are very limited. Please book in advance.

  • The Tour at Solihull is extensive so we recommend you dress for comfort and wear sensible footwear. Handbags, rucksacks and other types of hand luggage, are not allowed in the factory. You can leave items securely in The Jaguar Visitor Centre. We want you to be able to get up close to our production vehicles during the Tour. We may supply protective over wear to cover items such as watches, jewellery and belt buckles. Our advice is to leave such items securely at home.

    When visiting our facility please keep legs and arms covered and wear sensible footwear. Open toe shoes, sandals, shorts and t-shirts are not permitted in any of the manufacturing facilities.

  • You need to be over 10-years-old to take part in the Tour. Under-16s must be accompanied by an adult.
  • Parking is free on site.
  • Everything at our plant runs with precision. Please aim to arrive at The Jaguar Visitor Centre 15 minutes before your start time to make sure you’re booked in and ready to go.
  • Photography is only permitted in designated areas so please ask your tour guide or host.
  • The Tour provides access for people with disabilities. However, please do inform us about particular needs so any necessary arrangements can be made in advance.
solihull factory.


The Jaguar Visitor Centre, Solihull,
Jaguar Land Rover, Lode Lane,
Solihull, West Midlands, B92 8NW

N52º 26’ 12” W1º 45’ 30”


We look forward to your visit, but remember places are very limited, so please book in advance.