In the heart of Swedish Lapland lies Arjeplog, home to breathtaking Scandinavian scenery, and the exhilarating Jaguar Land Rover Ice Academy. Located within this sub-zero wilderness is our Arctic testing facility, where we push our vehicles to the limit in our relentless pursuit of excellence. Now it’s your turn. Join us this winter and take your driving to another level.
DRIVE TO THE LIMIT
Our experienced driving instructors are of the highest calibre and will help you each step of the way, as you master the exhilarating art of driving on ice. Their hard-won knowledge and experience has been used to develop our carefully-designed exercises, including the Drift Circle, the Figure of Eight, a range of handling tracks and the Off-road Trail. Under their expert tuition you will develop all the skills you need for confident ice driving.
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AN UNFORGETTABLE LOCATION
Frozen lakes as far as the eye can see. Snow‑covered pines, sparkling under the magical Aurora Borealis. Arctic tundra, barren and shatteringly beautiful. Quiet, with only the sound of nature, you feel like you are at the end of civilisation. Where better to stage the thrilling Jaguar Land Rover Ice Academy?
THE WARMEST HOSPITALITY
With enough excitement to satisfy even the most enthusiastic driver, there will also be time to unwind at the authentic Hotel Silverhatten. From warm welcome drinks to an amazing farewell dinner and everything in between, you will enjoy excellent hospitality throughout. Highlights include pre‑dinner drinks at the Iglootel, and an authentic Swedish dinner at a traditional rustic hunting lodge.
Arjeplog in Sweden is where we push our own vehicles to the limits, and now it’s your turn to take on the unforgiving ice and snow. With some of the coolest temperatures on the planet, it’s not for the faint-hearted. Get the latest information on how you can be part of the action.