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An ice driving experience of a lifetime over an incredible long weekend, where you'll master extreme skills in the most exciting high-performance SV products. You’ll have one-to-one training with a dedicated personal instructor and enjoy driving in some of Special Vehicle Operations' most sought after vehicles. Exhilarating, pulse-quickening and utterly addictive, the Ice Drive SV Exclusive consists of 3 nights accommodation and at least 2 full days driving.

  • DAY 1

    Your personal instructor will collect you from the airport in Arvidsjaur and drive you to the Hotel Silverhatten, high in the north of Sweden, nudging the Arctic Circle. Enjoy dinner and drinks with your instructor and fellow drivers.

  • DAY 2

    Your Ice Drive SV Exclusive experience is designed around you. Your highly experienced, professional instructor is dedicated to you throughout the weekend and will work with you to choose your tracks and identify the skills you want to develop whilst driving SV products.

  • DAY 3

    Back out on to the ice for more thrilling circuits and more pulse-quickening vehicles, including the Jaguar F-TYPE SVR. You’ll also have the white-knuckle experience of a lap or two with one of our pro-drivers.


Choose from an Arctic Circle Drive, a snowshoe hike, a snowmobile safari or an authentic husky sled tour.


Use your newly-acquired vehicle control skills as you explore the Arctic landscape. Memories of the light, the stillness and the vistas will stay with you forever.


New for 2020, embrace the elements with a thrilling snowshoe hike completely tailored to you. The tour will last around 2 hours 15 minutes, which includes a short transfer and a coffee break.

- Minimum 4-person activity
- Change of clothing provided


Take the controls of a powerful snowmobile for an exhilarating 2.5 hour journey through the landscapes of Arjeplog and a coffee stop on Mount Akkelis (weather permitting).

- Minimum 4-person activity
- Change of clothing and safety briefing provided


Swap Jaguar Land Rover power for husky power and enjoy the thrilling sensation of controlling a dog-sled team as it races through the wilderness for 2 hours.

- 2-4 people per sled
- Dogs can be visited ahead of the tour where possible


Light enough to wear while driving, warm enough to shrug off the wind, rain and snow, this subtly branded Land Rover jacket will always remind you of your Arctic experience.

Available in men’s and women’s sizes. Simply select the quantity required in the booking form.






For more information please contact us: Telephone: +49 69 460 97 47 47
(9 a.m – 6 p.m CET Monday to Friday. Local charges may apply)





    Who operates the Jaguar and Land Rover Ice Academy?

    Zum goldenen Hirschen X zerotwonine GmbH operates the Jaguar and Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provide the vehicles and the qualified Jaguar Land Rover Experience driving instructors. The drive programme and ice tracks have been designed by Jaguar Land Rover plus you have an on-site manager who oversees all aspects of your driving experience to ensure it runs smoothly.

    Who does the driving?

    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.

    What language is the Jaguar and Land Rover Ice Academy delivered in?

    The programme is delivered in English.

    Can I participate in the Ice Academy as a non-driver?

    Yes. We offer an entertaining alternative programme for guests choosing not to drive. Our Ice Drive and Ice Drive advanced programmes allow you to purchase non-driver places as an add-on to a driving place. You will be sharing accommodation with the lead guest. We are not able to provide non-driver places on the Ice Drive SV Exclusive programme. For more information, please contact the team by emailing: or call +49 69 460 97 47 47.

    What other activities are available?

    There are optional dog-sledding, snowmobile tours and Arctic Circle Drive (for an extra charge), which can be pre-booked when booking your place on the Jaguar Land Rover Ice Academy. For more information about these and any other activities on offer, please contact the team by emailing or call +49 69 460 97 47 47.
    When do the bookings close?

    Bookings will be closed 4 weeks prior to rotation start date.

    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Travel insurance can be purchased via our operating agency, Zum goldenen Hirschen X zerotwonine GmbH for those guests residing in Germany or a bordering country.

    What is included in the price of the Jaguar and Land Rover Ice Academy?

    General inclusions are as follows: all driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.

    What isn’t included in the price of the driving experience?

    Flights, meals and drinks that are not specified in the programme, optional activities (for example dog sledding and snowmobile tours) visa fees (if applicable), travel insurances and any pre or post-trip arrangements that deviate from the itinerary.
    I’ve never driven a vehicle on ice before, can I still participate in the Jaguar and Land Rover Ice Academy?

    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle. For the Advanced programmes previous Ice Driving experience is strongly advised.

    What vehicles will I be driving?

    • Ice Drive: • F-TYPE V6, F-PACE, Range Rover Sport, Range Rover Velar

    • Ice Drive+: • F-TYPE V6, F-TYPE V8, F-PACE, Range Rover Sport, Range Rover Velar

    • Ice Drive Advanced: • F-TYPE V6, F-TYPE V8, F-PACE, Range Rover Sport, Range Rover Velar

    • Ice Drive Advanced +: • F-TYPE V6, F-TYPE V8, F-TYPE V8 SVR, F-PACE, Range Rover Sport, Range Rover Velar

    Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

    Are the vehicles manual or automatic?

    All vehicles on this programme are automatic.

    Are the vehicles left or right-hand drive?

    The vehicles are a mix of right and left-hand drive. Clients who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.

    What is the minimum age for participation?

    Minimum participation age is 21 with 3 years full licence or 23 with 1 year full licence.

    What type of driver’s licence will I need?

    All drivers must hold a full and valid driving licence. If you hold a UK licence you will be sent a web link to an online form, which you must complete in advance in order to verify the status of your licence. If your licence was issued outside of the UK then you will be required to complete a driving licence declaration form at your welcome briefing. Your driving licence needs to be valid and current and must be brought and produced on the day of the experience.

    All drivers must have at least three (3) years uninterrupted driving experience on a full licence without serious accident or conviction in the last two (2) years. Or at least one (1) year uninterrupted driving experience on a full licence without serious accident or conviction in that time, if driver is aged 23 years or older. All drivers must have no more than 6 current penalty points on their licence (where applicable) to enable them to participate in any on-road requirements of the course. You must notify us if you have more than 6 penalty points on your driving licence.

    Do I need to have a certain level of physical fitness to take part?

    To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight which doesn’t meet the standards for driving, pregnancy or heart problems.

    How many people are in each vehicle?

    There will be two guests sharing per vehicle. On the Advanced programmes there will be elements of 1:1 instruction.
    If I am travelling by myself will I have my own vehicle?

    No. As a single traveller you will be paired in your vehicle with another guest. You will have your own hotel room throughout.

    Are children allowed to join the Jaguar and Land Rover Ice Academy?

    The Jaguar and Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions in the destination.

    What is the maximum group size on each driving experience?

    To provide a more exclusive and engaging experience, we aim to keep the group size on the Jaguar and Land Rover Ice Academy to 20 guests (two per vehicle). However, depending on demand, it may be increased to up to 30 guests per group.

    Which types of beds are available?

    We offer double beds in all rooms. Single or twin beds are not available.

    Do I require a visa?

    Most countries outside of the EU require a visa for travel to Sweden and the EU. Kindly contact your local consulate to check on your specific requirements. Should you require an invitation to receive your visa, kindly inform Zum goldenen Hirschen X zerotwonine GmbH who will provide you with this.

    Which currency is used in Sweden?

    The local currency is Swedish Crowns (SEK).

    Whom can I contact if I require assistance with flight bookings or travel insurance?

    Zum goldenen Hirschen X zerotwonine GmbH, our operating partner, will gladly assist you with booking your flights and travel insurance. They can be contacted as follows: E-mail: or Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday. Local operator charges may apply).

    Do I need special clothing?

    The temperatures at the driving event may fall to -30°C or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:

    • Warm hat
    • Warm gloves
    • Woolly scarf
    • Thermal base layer (long sleeved / long legged)
    • A good insulated jacket
    • Woolly jumper or fleece jacket
    • Some additional light-weight layers to add as required
    • Sturdy, comfortable footwear (suitable for driving)

    What is the dress code for evenings?

    Evening dress code is casual.

    What happens if the weather is not ideal for ice driving?

    Should the weather lead to a closure of the ice field for safety reasons, an alternative programme will be offered.

    Am I allowed to bring a camera or video camera?

    Yes of course, but please note the Jaguar and Land Rover Ice Academy takes place at Jaguar Land Rover’s secret cold climate testing facility, so some photography restrictions will apply. Drones are not allowed.



    Experience the thrill of ice driving behind the wheel of the latest Jaguar and Land Rover vehicles.


    Designed for returning guests, or those with previous ice driving experience.