Symbols of change

New era. New identity. Our revolution is exhibited with four powerful symbols of change.

Signature

Symmetry. Simplicity. Statement. Inspired by modernism, with confident letter forms and shapes, the Device Mark is our Signature. The 'G' is capitalized to punctuate the middle of our word mark in an unexpected way. A physical representation of our reimagined design philosophy, it exemplifies who we are - leading with presence and leaving an impression.

Maker's Mark

Past and future in alignment. The Leaper is our Maker's Mark - a hallmark of provenance and excellence, and a trusted signifier of completed work. Used sparingly on our creations, it's a precious jewel-like element waiting to be discovered in its surroundings.

Strikethrough

The universal design code of Jaguar. A deletion of ordinary. These are the bold linear lines that run through everything we create, like an unstoppable force pushing us towards tomorrow. In the digital and physical world, the Jaguar Strikethrough signifies exuberance and originality.

Artist's Mark

An expression of authenticity, the Monogram is our Artist's Mark, incorporating the 'J' and 'r' from opposite ends of our Signature. Symmetrical in form. Instantly identifiable. Created by artists.

European model shown