ENGAGING KOREAN DESIGN ENTHUSIASTS
In January 2016, Jaguar Korea opened the ‘Rare Design Studio’ concept space in Seoul. Here, design enthusiasts followed Jaguar Design Director Ian Callum’s story, learnt about Jaguar’s design philosophy and history, viewed heritage XJs and other models, along with a display of key Jaguar technologies – as well as getting acquainted with the newly launched XJ.
INSIDE THE EVENT
The ‘Rare Design Studio’ generated huge interest in the Korean press, on the web and amongst the public and VIPs. Here’s a flavour of the event.