Designer working on the body work of a Jaguar F-PACE.

ISTITUTO EUROPEO DI DESIGN (IED)

Jaguar and IED Turin will offer a new Masters course with a different perspective on car design.

A PARTNERSHIP THAT TURNS CAR DESIGN INSIDE OUT

The IED Turin course offered from 2017 will be the first ever to focus on car interior design and user experience. It will put the user at the heart of the design process and then explore how the interior design can influence the exterior – rather than vice versa. Once again, Jaguar is at the forefront of design thinking and education.

A CGI image of a early design for the interior of a Jaguar vehicle.
  • A pair of hands comparing one piece of material against a wooden part of a Jaguar vehicle.

    THE COURSE CONTENT

    This one-year, world class Masters course will be taught in English and, among other things, will cover: emerging technologies; identification of interior layout and usage models; traditional and cutting-edge materials; new trims and technologies and interface platforms (especially interface design).

  • A CGI image of the interior of a Jaguar vehicle with light blue lines going around the door handles and bottom of the seats.

    DESIGN GURUS IN THE CLASSROOM

    Jaguar is playing a full part in the structure and content of the course, as well as having input into the final dissertations. Students will also be able to learn from professionals revered in the industry, as visiting lecturers will include the Jaguar Director of Design, Ian Callum, along with key members of his team on both the interior and exterior design side.

  • Director of Design, Ian Callum, listening to a man giving a presentation about a Jaguar F-PACE.

    THE INSIDE TRACK

    “Jaguar is delighted to be partnering with such a well-respected institution as the IED in Turin for its first ever Masters in car interior design and user experience. The programme will provide a unique insight into the car design process and my team and I are looking forward to working with the talented students on this course.”

    Ian Callum, Jaguar Design Director