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THE WORDS THAT SHAPED OUR VISION FOR XE

Constructed from one of XE’s key materials, and forming its aerodynamically designed shape, the aluminium word cloud is made up of 95 words in seven languages: French, German, Spanish, Italian, English, Russian and Mandarin. The words themselves express the aesthetics and key characteristics of XE.

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DESIGN FESTIVAL COLLABORATIONS

Our designers collaborated with experts in computer aided design, graphic artwork, stage design and metalwork to produce the sculpture, which made a big impact when showcased at the London Design Museum Tank. The installation was also shown around the world.

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SNAPSHOTS FROM THE WORD CLOUD INSTALLATION

© JAGUAR LAND ROVER LIMITED 2016

Registered Office: Abbey Road, Whitley, Coventry CV3 4LF
Registered in England No: 1672070


The fuel consumption figures provided are as a result of official manufacturer's tests in accordance with EU legislation.
A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

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