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XE WORD CLOUD SCULPTURE

An incredible artwork describes Jaguar XE in words and form.

THE WORDS THAT SHAPED OUR VISION FOR XE

Constructed from one of XE’s key materials, and forming its aerodynamically designed shape, the aluminium word cloud is made up of 95 words in seven languages: French, German, Spanish, Italian, English, Russian and Mandarin. The words themselves express the aesthetics and key characteristics of XE.

DESIGN FESTIVAL COLLABORATIONS

Our designers collaborated with experts in computer aided design, graphic artwork, stage design and metalwork to produce the sculpture, which made a big impact when showcased at the London Design Museum Tank. The installation was also shown around the world.