THE ART OF PERFORMANCE
Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.
That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.
Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.
The Jaguar Business
Since the first Jaguar car was produced in 1935 we have pushed the boundaries of what is possible. Find out more.
What will the Jaguar of the future look like? Find out what our designers and engineers think.
Jaguar has a long tradition of creating beautiful, fast saloon and sports cars. To maintain this tradition we must ensure we have a sustainable business over the long term.
At Jaguar, we believe classics should be loved forever. Find out how Jaguar Classic is dedicated to supporting the owners of all our historic Jaguar cars.
We’ve always believed design should engage the senses. Today, our belief manifests itself in many forms – some of which have little to do with cars.
Special Vehicle Operations (SVO)
SVO takes Jaguar beyond the extraordinary with the ultimate driving experiences - unrivalled power, ride and handling; unsurpassed luxury, choice and personalisation.
Jaguar Innovation Lab
The Innovation Lab brings to life the innovation offered by Jaguar. From performance and capability to infotainment and connectivity.
Get closer to Jaguar as we test drive the latest models, meet the experts behind the innovations, and explore the design and technology that goes into creating the Jaguar Brand.