BUILDING PERFORMANCE: JADE JONES AND JAGUAR CARS
(Whitley, UK – 12 September 2012). London 2012 Gold Medal Winner Jade Jones today visited Jaguar Land Rover’s manufacturing facility at Castle Bromwich in Birmingham. The 19-year-old Team GB Taekwondo star was once again in inspiring form, as she discussed her Olympic successes with the production team and helped build the Jaguar XF she will soon be driving.
In recognition of her achievements at London 2012, Jade recently achieved ‘Elite Member’ status at the Jaguar Academy of Sport. As a ‘Rising Star’ at the Academy since 2010, Jade received financial assistance from the organisation and mentoring from Dame Kelly Holmes as she sought optimum training support prior to the Games this summer.
With production of the stunning new F-TYPE sports car soon to begin at Castle Bromwich, Jaguar Land Rover took the opportunity to invite Jade to its manufacturing plant, and share with the team responsible for building her new Jaguar XF 2.2 Saloon her thoughts on developing a mindset dedicated to outstanding performance.
Geoff Cousins, Global Director for Sponsorships and Brand Partners at Jaguar Land Rover said: “It has been extremely gratifying to see Jade achieve her ultimate goal at such a young age and enhance her reputation as a world-class athlete. Jade will undoubtedly now be an inspiration to other ‘Rising Stars’ at the Jaguar Academy of Sport.
“It is our pleasure to supply Jade with a Jaguar XF as she begins the next chapter of her sporting career. It is an exciting time and through the Academy, we plan to significantly boost the legacy effect of London 2012 by identifying and supporting the next generation of British sports stars.”
As an Elite Member, Jade Jones will now become a mentor to ‘Rising Stars’ at the Academy, alongside a high profile group of Patrons and Ambassadors at The Academy including Sir Chris Hoy and Sir Steve Redgrave CBE.
Jade Jones commented: “It is a privilege to work with Jaguar and The Academy of Sport. I’ve been fortunate to benefit from the advice and experience of some incredible athletes including Dame Kelly Holmes, David Beckham, Sir Steve Redgrave, Gareth Edwards and Denise Lewis. I am really looking forward to helping other young athletes in a similar capacity.
“I really enjoyed meeting the team at Castle Bromwich today. It is a slick manufacturing operation and I’m really looking forward to driving a new Jaguar. I’d like to thank everyone at the Academy and at Jaguar for their support.”