JAGUAR IS THE TOP AUTOMOTIVE BRAND FOR CUSTOMER SERVICE
MAHWAH, NJ February 19, 2009 – Moving up 28 spots, Jaguar placed third on BusinessWeek's third annual ranking of "Customer Service Champs" making it the top automotive brand among other great providers of customer service. BusinessWeek evaluated companies based upon techniques, strategies and tools used to deliver premium service.
"Jaguar has always prided itself on great customer service, and strives to build and create great relationships with its customers through exceptional service that complements the best practices and unsurpassed experience upon which our customer service philosophy is based," said Gary Temple, President of Jaguar Land Rover North America LLC. "We are extremely proud of this award, especially since we are the highest ranked automotive brand, and we are grateful for our staff to be recognized and rewarded for a job well done."
Jaguar's commitment to beautiful design and heart-stopping performance is matched only by its commitment to the customer. And, our dealers excel in brand values and customer satisfaction while achieving key business objectives.
The tough economy has made starker the difference between companies that put customers first and those that sacrifice loyalty for short-term gain," wrote BusinessWeek.
The 2009 study surveyed over 200 brands where the level of satisfaction was measured in two key areas: the perceived quality of the company's staff, and how customers perceive company policies. Data was pulled from J.D. Power & Associates who survey consumers each year on the topic of customer satisfaction, this year in particular, focusing on companies who continued to put customers first in tough economic times.
About Jaguar
From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motor sport.
*March 19, 2009, The New York Times, Wheels Blog regarding 2009 independent Vehicle Dependability survey results.
