JAGUAR XKR-S NAMED 2012 CAR OF THE YEAR BY PLAYBOY MAGAZINE
MAHWAH, N.J., (December 23, 2011) – Jaguar North America announced today that the Jaguar XKR-S has been named the 2012 'Car of the Year' by Playboy magazine.
“Just a roll bar short of serious racing trim, the supercharged XKR-S is Jaguar's fastest-ever and most powerful production sports car. It’ll top 186-mph (300 KPH), and leaps from 0-to-60 in just 4.2-seconds. Tearing over our favorite twisty roads, with its 550-hp V-8 singing, taut suspension holding perfectly, tires gripping like the claws of a demented cat, this mean-looking coupe is best driven on a racetrack, but it’s tame enough to drive every day. That’s why we want one, and that’s why the striking new XKR-S is Playboy’s 2012 Car of the Year,” said Ken Gross, contributing editor of Playboy.
The Jaguar XKR-S embodies all the characteristics that have always defined the legendary brand – explosive performance, precise handling, relaxed comfort and discreet luxury – while taking Jaguar into a new performance level.
"The XKR-S is an innovative, seductive and bold expression of Jaguar design and performance and to be named the 2012 'Car of the Year' by Playboy Magazine reinforces the desirability of our cars," said David Pryor, Brand Vice President, Jaguar North America.
Contributing Editor Ken Gross and the editors of Playboy tested hundreds of vehicles to find 2012’s finest and most innovative new cars on the road. With leading new rides representing from all corners of the globe, Playboy’s editors left no clutch un-thrown in search of the best of the best.
The Jaguar XKR-S has a starting price of $132,000 for the coupe and $138,000 for the convertible*.
*Price shown is MSRP. Excludes destination/handling, tax, title, license, dealer fees and optional equipment. Dealer price, terms and vehicle availability may vary.
Learn more about XKR-S