JAGUAR CELEBRATES THE LAUNCH OF ITS MOST EXCLUSIVE PRODUCTION JAGUAR, THE XJL ULTIMATE

MAHWAH, N.J., (August, 18, 2012) - Jaguar turned up the heat on automotive enthusiasts in Pebble Beach last night at an exclusive reception with Playboy Magazine to celebrate the debut of the XJL Ultimate, Jaguar’s most luxurious sedan. The XJL Ultimate was shown for the first time in the United States earlier in the day at The Quail, a Motorsport Gathering during the Pebble Beach Automotive Weekend. 

The VIP Jaguar Playboy evening celebrated the Jaguar brand in high style with live music at a private estate in Pebble Beach, Calif.  Joining Jaguar to launch the new XJL Ultimate were singer, producer and humanitarian, Wyclef Jean; guitarist for the Cult, Billy Duffy; Emmy-nominated actress Christina Hendricks; and Oscar-winning actor Adrien Brody.  Other vehicles on display were the 185 MPH Jaguar XKR-S Coupe (Playboy’s 2012 Car of the Year) and the red 1963 Jaguar
E-Type, which was prominently featured on AMC’s Mad Men this season. Many will recall Hendricks’ character, Joan Holloway, asking Don Draper, “Oh honey, what’s that?” as she approached the eye-catching iconic E-Type.

When Hendricks first saw the new Jaguar XJL Ultimate on display at the reception she said, “The XJL Ultimate is a car you don’t want to get out of – you’ll never want to call shot gun in that car.”

“Jaguar and Playboy set out to create something new, a private fun evening to get the Pebble Beach Automotive Weekend going and to showcase the new Jaguar XJL Ultimate,” said David Pryor, Brand Vice President, Jaguar North America. “The evening brought automotive aficionados and friends of Playboy and Jaguar together, without all the crowds and sales pitches experienced the rest of the weekend. Owners of Jaguar cars like an upscale, but relaxed and fun environment, and that is what we created with Playboy for this event.” 

The Jaguar XJL Ultimate captures the essential Jaguar design elements of elegance, muscularity, sleekness and strength. The model, in a full size luxury sedan featuring bespoke British craftsmanship, boasts a lightweight aluminum construction that provides benefits in terms of emissions and fuel consumption, allowing the XJL Ultimate to provide astonishing performance with respectable efficiency. The Jaguar XJL Ultimate offers appointments usually found in a private jet, extending the car’s appeal to provide a fully-appointed luxury business class experience. Features include a rear seat business table that elevates at the touch of a button, a rear center illuminated chiller box, and bespoke beverage flutes available in a dedicated storage area beneath the powered table. The XJL Ultimate is priced at $155,000* and will have production exclusivity, with only 30 models to be made available in the U.S. in the bespoke color of Black Amethyst.

*All prices shown are Manufacturer’s Suggested Retail Price. Excludes $875 destination and delivery charge. Excludes taxes, title, license, emissions and other local fees. Actual dealer price may vary. Accessory prices are not included. See your local authorized Jaguar dealer for details on optional equipment and accessories.