JAGUAR AND FRED COUPLES

Jaguar Announces Partnership With Renowned Professional Golfer Fred Couples

MAHWAH, N.J., October 6, 2010 – Jaguar Cars North America today announced a three-year partnership with former Masters Champion and current Champions Tour superstar, Fred Couples.

As part of the sponsorship, Couples will sport the famous Jaguar leaper logo on his golf bag and will frequently be seen driving a 2011 Jaguar XJ, XF or XK. All three vehicles' have trunks that accommodate up to two sets of golf clubs.

Couples joins the Jaguar team with a number of accomplishments in the world of golf, which include playing on multiple U.S. Presidents Cup and Ryder Cup Teams, receiving the coveted PGA Tour Player of the Year award in 1991 and 1992, winning the Player Championship in 1996 and 1984 and becoming Masters Champion in 1992, among other titles.

In 2010, Couples began playing on the Champions Tour and has won three out of the first five events he has played.  Further highlighting a great year thus far, Couples also claimed a sixth place finish at the 2010 Masters.

"As the Jaguar brand grows, we are expanding our marketing presence in the sport of golf, which is very popular among global luxury consumers.  We are especially pleased to be working with one of the classiest and most successful icons of the sport, Fred Couples.  Fred's incredible talent and respect in the golf industry, along with his dedication to the sport, makes the partnership a natural fit for our brand, said Richard Beattie, Executive Vice President, Marketing & Sales, Jaguar North America. "The company looks forward to working with Fred in the U.S. market to raise awareness of the transformed Jaguar line up."

"I'm thrilled to be working with Jaguar as it is truly an iconic automotive brand," said Couples. "Jaguar's new vehicle line up is exceptional and I can not wait to get behind the wheel of all three models, the all-new XJ, the XK and the XF."

Known worldwide as a classic, iconic automotive company with a deep heritage and unparalleled commitment to performance and luxury, the Jaguar name proudly celebrates 75 years in 2010. While heritage remains paramount, the brand’s new modern direction showcases its continued commitment to innovation, inspiration and consumer experience. Through October, 2010 sales of Jaguar in the United States are up 12 percent.

About Jaguar
From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands.  The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

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