JAGUAR RETURNS TO BRITWEEK AS OFFICIAL VEHICLE SPONSOR
MAHWAH, N.J., (April 19, 2012) – Jaguar, the renowned British luxury automotive brand, is pleased to announce its role as the official vehicle of Southern California’s annual BritWeek, a program of events celebrating innovation and creativity between Britain and California. As the lead sponsor, Jaguar will support various BritWeek events and provide transportation throughout the week to VIPs.
Los Angeles is one of the top three Jaguar markets in North America. Throughout BritWeek, Jaguar will showcase its latest product lineup, including the Jaguar XF, XJ and XK vehicles, which exemplify the craftsmanship, innovation and attention to detail that defines this classic British automotive brand.
Jaguar will have a key presence at major BritWeek events including the launch gala on April 24, to officially kick off the festivities; the annual Innovation Awards Competition dinner (April 25) for Innovation in Technology, Service & Design, where Ian Callum, Design Director for Jaguar, sits on the panel of judges; Art Battle, where U.K. and U.S. graffiti artists go head to head in an artistic competition (April 26); the Variety Film and Television Summit (April 27); “An Evening with Piers Morgan” Gala benefitting children’s charities (May 4); and the Christopher Guy Design Awards honoring leading milliner, Philip Treacy (May 5).
“Jaguar is thrilled to be the official vehicle for BritWeek 2012. We always look forward to the energy and excitement that this week brings to Los Angeles and are proud to represent the role that Jaguar has played in British innovation and design in the automotive segment,” said David Pryor, Brand Vice President, Jaguar North America. “Los Angeles is a glamorous city and we are excited to showcase not just Jaguar’s new product lineup, but the timeless quality and style that make our vehicles stand apart in an era of mass market luxury.”
Highlighted throughout the week will be the Jaguar XKR-S. Introduced in 2012, the XKR-S is now available in both Coupe and Convertible styles. It is the ultimate expression of Jaguar’s GT duality: astounding performance with everyday drivability and comfort. The 550 horsepower XKR-S can achieve 186 mph and 0-60 mph in 4.2 seconds. Only 100 XKR-S Coupes and 100 XKR-S Convertibles will be available for the U.S. market for the 2013 model year. In addition, the brand’s full model year line-up will be in attendance, including the XF sports sedan, the XJ full size luxury sedan and the XK coupe and convertible grand tourer.