Jaguar and Team Sky Announce Exciting Three Year Partnership
20th April: Jaguar Cars is pleased to announce a new three-year global partnership with Sky Pro Cycling, which coincides with the forthcoming launch of the new XF Sportbrake.
The partnership, which was announced in the elegant surroundings of Syon Park, West London, was attended by leading members of Team Sky. They included 2011 Road Cycling World Champion Mark Cavendish, Sky Rider Juan Antonio Flecha, Team Principal Dave Brailsford. Representing Jaguar was Geoff Cousins, Global Director of Sponsorships. To view images from the day, click here.
Jaguar cars provide invaluable support to the team during the races, carrying over £100,000 of cutting-edge cycling equipment on the roof alone. The car also acts as the ‘nerve centre’ of the team on the road from where all vital strategic and split second tactical decisions are made. This year’s partnership is particularly timely as Jaguar is proud to provide Team Sky with its latest new model, the XF Sportbrake.
The XF Sportbrake, which was revealed in March at the Geneva Motor show, draws on the strengths of the highly successful XF saloon. The car combines the performance and craftsmanship of the award-winning XF along with the space and practicality of a luxury estate, perfectly aligning itself with the needs of those with the most active of lifestyles.
Team Sky required a vehicle capable of delivering space, performance and a practical and comfortable environment in which to work and store vital pieces of equipment to allow the team to operate effectively. XF Sportbrake's self-levelling air suspension at the rear and substantial 1,675 litre loadspace allowed it to meet Team Sky's exacting requirements.
Team Sky has already played a starring role in the launch of the XF Sportbrake by providing Jaguar with one of their Pinarello Dogma 2 race bikes to feature in the car’s launch film. Click here to view the film and see exclusive 'behind the scenes' images from the shoot.
Geoff Cousins, Jaguar Global Director of Sponsorships, commented: “We’re delighted to announce a new three year partnership with Team Sky. We know that our involvement in the rapidly growing sport of cycling and our support of Team Sky resonates strongly with new and existing Jaguar customers. Team Sky and Jaguar have similar ambitions and objectives and furthermore, the values of the team fit well with our human performance and Alive themes that sit at the heart of the Jaguar brand. We wish the riders the very best of luck and look forward to celebrating their successes over the coming years.
Commenting on the announcement, Dave Brailsford, Sky Pro Cycling’s Team Principal said: “We are delighted to continue our partnership with Jaguar. Over the past two years Jaguar has provided the team with fantastic support and we very much look forward to putting the new XF Sportbrake through its paces. I am confident it will play an important role in the team’s success this year by providing a fast, high performance and comfortable race support car. It provides the perfect environment from which to direct race operations when we’re on the road. The fact that it looks stunning too will make it the stand out car behind the peloton.”