XJ Collection Launched
A new range of XJ-inspired products has been designed by the Jaguar Design Studio.
Who better to take up that challenge than the team that actually designed the XJ?
Jaguar decided to unite XJ chief designer Giles Taylor, XJ interior designer Mark Phillips, XJ exterior designer Adam Hatton and fellow XJ designers Richard Carter and Nic Finney in a project to develop the perfect products to complement the new car.
“We wanted to create a whole range of merchandise directly inspired by the XJ,” explains Adam Hatton. Many meetings ensued and from one came the idea to use the detailed design on the JaguarDrive Selector™ to create cufflinks, a key fob and stick pin. “We felt this would give a direct link to the design of the XJ,” says Adam.
Jaguar Collection Merchandise, including the new XJ range, is available from your local Jaguar dealer or at www.jaguarcollection.co.uk.
VISIT JAGUAR COLLECTION WEBSITE >>