75 Years Looking Forward
Motor shows, race events and classic-car meetings prepare to host Jaguar’s 75th anniversary celebrations.
2010 marks Jaguar’s 75th anniversary, with a theme of ‘75 Years Looking Forward’. It’s three-quarters of a century since founder Sir William Lyons picked ‘Jaguar’ to be the name of his new SS100 sports car. “In 2010, we’re celebrating our past, and 75 years of designing and building cars that celebrate the art of automobile making,” says Mike O’Driscoll, managing director of Jaguar Cars. “But we’re also celebrating the promise of the future and the introduction of the all new XJ. Sir William Lyons once said that a car ‘was the closest thing we can create to something that is alive’, a sentiment that has stood the test of time.”
As well as a focus on the modern line-up of the groundbreaking XK, XF and all new XJ, events will take place during 2010 to celebrate the pioneering heritage of Jaguar’s past. As part of the celebrations, Jaguar will have strong presence at a host of motor shows, race events and classic-car meetings. We’ve listed a few of the major ones below, but take a look at jaguar.com throughout the year for the latest news.
GENEVA MOTOR SHOW (MARCH 4-14)
Celebrating its own 80th anniversary, the Geneva Motor Show was the pater familias of the annual motor-show circuit, and the venue for the first unveiling of the classic XK120 in 1951 and the E-Type in 1961. This year, there was a mix of old and new from Jaguar, with the launch of the 2011 model year XK and XF, as well as the all new XJ and the second SS100 3.5 Litre to be built. It is the oldest-surviving example from 1937 and a privately owned car with a stunning concourse heritage, including a 100-point class win at the 2009 Pebble Beach Concours d’Elegance.
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AMELIA ISLAND CONCOURS D’ELEGANCE, NORTH FLORIDA (MARCH 12-14)
The Amelia Island Concours d’Elegance – one of the top three in the US – celebrated its 15th anniversary this year, a milestone commemorated by the presence of American NASCAR legend Richard ‘The King’ Petty and former Jaguar racer Sir Stirling Moss, who was there talking about his 1958 Cuban Grand Prix win. Last year’s event was attended by 15,000 people and 250 cars, further boosting the US$1.6m raised for local charities since 1996. Jaguar took pride in showing an XJ13 and XJR9.
CONCORSO D’ELEGANZA VILLA D’ESTE, LAKE COMO, ITALY (APRIL 23-25)
With a history dating back to 1929, the Concorso d’Eleganza Villa d’Este is one of the premiere celebrations of historic cars in the world. It’s held in the scenic grounds of the sumptuous Grand Hotel Villa d’Este and Villa Erbe on the south-western tip of Lake Como.
MILLE MIGLIA, ROME AND VARIOUS CITIES, ITALY (MAY 5-9)
A modern recreation of the classic Italian 1000-mile race from Rome to Brescia and back via Siena, Florence, Modena and Bologna, the Mille Miglia has become the premier classic car rally in the world. Expect a host of famous car enthusiasts and racers, as well as a stellar entry list that will include a host of XK120s, C-Types, Mk VIIs, XK140s and D-Types that took part in the original events from 1950 to 1957.
GOODWOOD FESTIVAL OF SPEED (JULY 2-4)
The Goodwood Festival of Speed has been a centrepiece of the automotive, motorsport and social calendars for more than a decade. This year the event celebrated the 60th anniversary of Formula 1 and the 50th anniversary of the first RAC Rally. A host of race and rally stars in new and historic machinery were present, as well as a range of cars celebrating Jaguar’s 75th.
PEBBLE BEACH CONCOURS D’ELEGANCE (AUGUST 11-15)
With a heritage stretching back to 1950, the Pebble Beach Concours d’Elegance in Monterey, California, is easily the biggest and best of its kind. This year, Jaguar is a key sponsor and it is aiming to get all 16 of the original XKSS cars together for event. The XKSS was a road-going version of the Jaguar D-Type Le Mans racing car that were being made before the Brown’s Lane Jaguar factory caught fire in 1957. With each XKSS worth an estimated £5 million it should be an impressive sight.
NÜRBURGRING OLD-TIMER GRAND PRIX (AUGUST 13-15)
The Automobilclub von Deutschland’s end-of-summer Old-Timer Grand Prix at the Nürburgring in Germany has become a traditional hotspot for historic motorsport fans and motoring enthusiasts. Now in its 38th year, around 65,000 people are expected to turn up in 2010 for a blend of classic Formula 1, grand prix and sports-car racing, car-club meetings and an incredible array of merchandise and memorabilia stands.