Jaguar’s most Powerful and Fastest Production Sports Car, the XKR-S, Arrives in Bahrain
Manama, 3rd of June 2012: Mohammed Jalal & Sons, the exclusive importer for Jaguar cars in Bahrain, is pleased to announce the arrival of the new Jaguar XKR-S. The XKR-S is not merely the quickest Jaguar ever but also the most agile, responsive and driver-focused. For the first time with a series production car, Jaguar gains entry in to the exclusive '300km/h club' thanks to the effortless performance of the supercharged 5.0-litre AJ-V8 engine. To celebrate the arrival of the XKR-S in Bahrain, Mohammed Jalal & Sons will hold a series of exclusive events for customers and select media from the 5th-6th of June 2012.
The XKR-S will be unveiled at an open day will be held at the Jaguar showroom in Sitra on 6th June to give existing and potential customers a preview of the most powerful Jaguar.
The XKR-S, the pinnacle of the XK range, builds on feedback gathered from the supercharged XKR and has been developed to extend the performance parameters of the car. This new harder-edged character allows the enthusiastic driver to explore the outer limits of the car's dynamics without losing the refinement and usability for which Jaguar is famous. The XKR-S exploits the XK's strong, lightweight advanced aluminum body architecture to maximise performance, agility and economy.
Commenting on the arrival of the vehicle Ahmed Jalal, Director, Mohammed Jalal& Sons said: "Jaguar has always enjoyed a very strong following in Bahrain and we are extremely happy to receive the new XKR-S in our market. The vehicle has received an overwhelmingly positive response around the world which will surely be reflected in the high level of interest from our customers."
Jaguar recently announced a completely new brand positioning and marketing strategy which aims to make consumers feel Alive through a provocative campaign that capitalises on the existing emotional pull of Jaguar's cars. The XKR-S is the perfect embodiment of Jaguar's Alive positioning as it offers intelligent performance with everyday drivability by maximising performance, agility and economy.