Jaguar has always had a passion for creativity, innovation and dynamic design; qualities we feel are perfectly expressed in XE. With the introduction of this astonishing vehicle we have joined forces with the very best British creative minds to craft a series of collaborative projects.
Forget the dull, boring and predictable. Discover the new XE.
Introducing a series of exhilarating short films set in extreme environments that examine the shared philosophies between distinguished Jaguar designers and engineers and some truly inspirational people…
Our final film features Creative Director, Jaguar Exterior Design, Adam Hatton and high-speed powercraft designer, Lorne Campbell. In the film they explore the theory of form and function and how design affects efficiency and performance. Get ready for an adrenalin rush!
Refined performance. It’s what both Idris Elba and the new Jaguar XE are all about. So, we asked him to drive Jaguar’s most advanced sports saloon from London to Berlin. Along the way he discovers that innovative in-car technology combined with cutting edge design and driver aids make any journey memorable.
Discover the spectacular design collaboration between Stella McCartney and Jaguar.
The new XE has arrived... and in exhilarating style.
Celebrities from the worlds of fashion, film and sport were treated to unforgettable performances from Kaiser Chiefs, The Royal Ballet and platinum-selling singer Emeli Sandé.
From a floating stage on the Thames, her electrifying performance literally lit up the sky as she performed 'Feels Like' a new track inspired by the tweets and passions of XE fans everywhere.
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