Celebrating the Grand Launch of Jaguar Land Rover Hong Kong
(9 December, 2011 – Hong Kong) Inchcape, an international automotive retail group, officially announced the establishment of Jaguar Land Rover Hong Kong to offer excellent products and professional customer service. Jaguar Land Rover Hong Kong marks a significant development for Inchcape’s marketing and business strategies for the luxury car market.
To celebrate this milestone, Inchcape has launched Jaguar Land Rover Hong Kong at the Hong Kong Convention and Exhibition Centre in Wan Chai, unveiling the new Jaguar XF, Jaguar XKR-S and Range Rover Evoque. Jaguar Land Rover Hong Kong is honoured for the continued support from Jaguar Land Rover China. Mr. Bob Grace, Jaguar Land Rover China’s President; Mr. Bruce Robertson, Jaguar Land Rover China’s Executive Vice President; Mr. Patrick S Lee, Inchcape North Asia and China’s CEO; Mr. Paul Hu, Land Rover China’s Executive Vice President and Mr. Anthony Bradbury, Jaguar China’s Executive Vice President were in attendance to host and officiate the unveiling ceremony. We have also invited well-known local celebrities Ekin Cheng and Vivian Chow as unveiling guests to celebrate the inauguration of Jaguar Land Rover Hong Kong and the debut of Jaguar and Land Rover new models.
A special performance featuring dancers and catwalk models served to demonstrate and highlight the characteristics, advantages and product images of all the vehicle models, helping spectators understand the remarkable features of the new cars.
Mr. Bob Grace, President of Jaguar Land Rover China, said, “By working with Inchcape in Hong Kong as our exclusive distributor we will be able to get even closer to our customers. This is our first and foremost priority. Through this partnership we will be able to offer Hong Kong customers our full product line that boast the perfect combination of stylish design, high performance and a proud British heritage which includes Royal warrants. Due to our long-term cooperation with Inchcape on a global level and their experience and knowledge of our brands, we are confident that they can really add value to our operations here in Hong Kong and help us deliver premium customer service.”
Demonstrating the confidence it has in the illustrious product lines, Inchcape Motor Limited is allocating considerable resources to prepare for the launch of 40 new models over the next five years. In anticipation of future sales and brand development needs, Inchcape has opened a brand new Jaguar Land Rover service centre in Kowloon and expanded the Hong Kong service centre, covering over 55,000 square feet for aftersales service, the new Land Rover Range Rover and the jaguar showroom account for over 8,000 square feet.