JAGUAR ANNOUNCES COLLABORATION WITH LANA DEL REY
Jaguar confirms that it is has agreed a collaboration with singer songwriter Lana Del Rey as part of launch plans for the Jaguar F-TYPE. The all-new two-seater sports car will be revealed in Paris in September 2012.
Adrian Hallmark, Global Brand Director, Jaguar said:
"Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand. The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity; two values that we believe are shared with Lana in her professional achievements."
Further information on the collaboration will be revealed in due course.