BUSINESS IN THE COMMUNITY

OUR AIMS

We have been a corporate member of Business in the Community (BITC) since 1987 and our strategy is based on their framework. It represents a commitment to action and to the continual improvement of our impact on society.

Through our membership we commit to:
- Manage, measure and integrate responsible business practice throughout our business
- Collaborative action to tackle disadvantage
- Inspire, innovate and lead by sharing learning and experience.

These commitments are reflected in the two main, inter-related themes underlying our community relations activities: to help improve education; and to attract people into the engineering industry.

Our commitment is backed up with the resources to make a difference. Jaguar is a member of the BITC PerCent Club. This means that the overall contribution of our community relations programme has been assessed as being greater than 1% of our pre-tax profits. We have maintained this level despite difficult business conditions.

We will continue to invest in, and benefit from, our commitment to a community relations programme of which we are very proud. And we encourage dealers, suppliers and other companies to follow our lead.