When Team Sky race on the road, Jaguar is right behind them in support. A partner to Team Sky since its inception in 2009, Jaguar is proud to see the partnership entering its fifth year stronger than ever. With Team Sky aiming for an astonishing third consecutive victory at the Tour de France, and Jaguar’s new role as ‘Innovation Partner’ to the team, 2014 is going to be an exciting year.
With the Tour de France starting on our doorstep this year, ensure you stay up to date with the latest Jaguar cycling activity by visiting us here. As Jaguar prepare to support Sir Dave Brailsford’s men for the second time as defending champions, it's also embracing a new role as innovation partner to the Team and doing everything it can to celebrate this unique partnership.
Jaguar is delighted to announce the release of the Pinarello Dogma F8.
The result of close collaboration between two world-leading brands in their respective fields, the Dogma F8 is not only visually striking but also the ultimate high performance road bike. Created in consultation with Team Sky, the bike will be ridden by Chris Froome and the team in a bid to win a third consecutive title in the Tour de France.
The increasingly high profile of the Team Sky partnership was recognised early on by Jaguar as Chris Froome was chosen to be the official brand ambassador to unveil the new Jaguar XFR-S Sportbrake at the Geneva Motorshow. A truly global event to start the year in March when the cycling season was only just starting in earnest, it soon saw Chris Froome and the Jaguar XFR-S Sportbrake making headlines globally.
Jaguar is a brand committed to improving the experiences of cyclists everywhere, whether that is through exclusive content and money-can’t-buy experiences or the development of new technologies at the cutting edge of the sport.
Be sure to keep an eye on the Jaguar @Sportbrake Twitter feed and Jaguar’s social media channels to find out how to be part of Jaguar’s cycling activity.
We're going to help cyclists keep pushing themselves on the road and reaching new goals in 2014. There are many opportunities to ride with Jaguar, including (for UK residents) the ‘Ride Like A Pro' competition, which will run again this year. 2014 will see new opportunities to get involved – stay up to date by visiting your local dealership, and follow Jaguar on either @Jaguar or @Sportbrake.