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SUNDANCE FESTIVAL

25th – 28th April 2013

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The Sundance London Film and Music Festival, presented by Jaguar, took place between 25th-28th April at the O2 Arena, London.

This highly-regarded festival is the brainchild of Robert Redford. Originally designed to bring the best of independent film to a global audience, the 2013 festival included over 70 film screenings as well as live music performances from established and up-and-coming bands and solo artists.

Visitors to this year’s festival found us in the thick of the action with the premiere of Desire – a film collaboration between Jaguar and Ridley Scott Associates to celebrate the launch of the much-anticipated new Jaguar F-TYPE.  Starring Golden Globe winner Damian Lewis, directed by Adam Smith and featuring a soundtrack by Lana Del Rey, it’s a gripping story of betrayal, retribution, passion and greed.