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JAGUAR LAND ROVER ICE DRIVE EXPERIENCE, ARJEPLOG 2017

In the heart of Lapland lies Arjeplog - home to some of the coolest temperatures on the planet. Here man and machine will work as one to tackle Jaguar Land Rover’s ice drive experience 2017.

THE EPIC CONTINUES…

Join Jaguar Land Rover in Sweden 2017 for the most exhilarating episode of the ice drive story to date. More ice, snow and adventure is just around the corner...

SUBZERO IN SWEDEN

Arjeplog isn’t just home to breath-taking vistas and bone-chilling temperatures, but also where we push our own vehicles to their limits. The Jaguar Land Rover test centres are designed to evaluate how our cars deal with the harshest environments on Earth, and that’s why we’re bringing the 2017 ice drive experience to Sweden.

SAFE AND CAPABLE HANDS

Our driving instructors are of the highest calibre, and they’ll be with you every step of the way - poised and ready to impart years of driving wisdom. In no time at all you’ll be dancing on ice, gliding around some of the most awe-inspiring corners imaginable and realising the true liberation of Jaguar’s unhinged potential.

A fleet of leading Jaguar models including all-wheel drive (AWD) vehicles will be at your full disposal over the course of 2017’s ice drive, meaning you’ll have the chance to find one that really speaks your language.

CLASSICS ON ICE

If you're passionate about Classic cars, our new Classic Ice Drives programme promises to delight. From our Arjeplog test centre, you can experience a range of the greatest Jaguars from our heritage collection in awe inspiring surroundings.

LIFE-CHANGING EXPERIENCES

Guests will enjoy much more than just a tantalising driving experience. Staying in a top hotel in Arjeplog, a warm welcome and professional service goes without saying, while you’ll also have time to breathe in your epic Nordic surroundings with guidance from our local Jaguar Land Rover Experience team.

Arjeplog in Sweden is where we push our own vehicles to the limits, and now it’s your turn to take on the unforgiving ice and snow. With some of the coolest temperatures on the planet, it’s not for the faint hearted. Get the latest information on how you can be part of the action.