In the heart of Swedish Lapland lies Arjeplog, home to breathtaking Scandinavian scenery, and the exhilarating Jaguar Land Rover Ice Academy. Located within this sub-zero wilderness is our Arctic testing facility, where we push our vehicles to the limit in our relentless pursuit of excellence. Now it’s your turn. Join us this winter and take your driving to another level.
DRIVE TO THE LIMIT
Our experienced driving instructors are of the highest calibre and will help you each step of the way, as you master the exhilarating art of driving on ice. Their hard-won knowledge and experience has been used to develop our carefully-designed exercises, including the Drift Circle, the Figure of Eight, a range of handling tracks and the Off-road Trail. Under their expert tuition you will develop all the skills you need for confident ice driving.
Be among the first to drive our latest performance derivatives in a unique environment. While you’re with us you’ll enjoy the outright performance of the Jaguar F‑TYPE, the Jaguar F‑PACE and the sheer capability of the Range Rover Sport. Our Ice Academy is set on a vast frozen lake with tracks specifically designed to allow you countless opportunities to experience the full potential of each vehicle.
THE EXHILARATING JAGUAR F‑TYPE
Get to grips with one of the most exciting sports cars we’ve ever created: the astonishingly powerful and utterly distinctive F‑TYPE. The use of aluminium contributes to near‑perfect centre of gravity and weight distribution for agility and performance allows for better balance during dynamic activities. Our RWD and AWD F-TYPE will allow you to use your driving skills with a variety of techniques in these unique and extreme conditions.
JAGUAR’S FIRST PERFORMANCE SUV – THE F‑PACE
Inspired by the F‑TYPE, the new Jaguar F‑PACE is a luxury SUV with the DNA of a sports car. Test your skills with this powerful and agile brand‑new addition to the Jaguar family. With AWD and 380PS at your disposal, you’re guaranteed to have enviable stories to share with your friends.
THE DYNAMIC RANGE ROVER SPORT
Climb behind the wheel of the thrilling and powerful Range Rover Sport. Dramatic and agile with outstanding off-road capability, thanks to its full‑time intelligent 4WD systems. And where better to drive it, than on a frozen lake circuit near the Arctic Circle.
DRIVE THE CLASSICS
Experience this impressive line-up of our classics in the most unique environment. Get behind the wheel of a Jaguar MKII, MKVII, XK150, XJ Coupe or XJ Saloon, a Land Rover Series I and Range Rover Classic, as you explore this remote region. Imagine mastering the winter weather while getting fully immersed in the local flavours. And once you’ve seen the sights, there’ll be time to test your skills in the newest members of the Jaguar Land Rover range.
Join the Jaguar Land Rover Ice Academy for an amazing long weekend, which includes a minimum of two days of action-packed driving on our frozen lake. 3 nights; minimum 2 days driving.
Or, for a little more time behind the wheel, more tuition and a chance to experience the F-TYPE R AWD, there’s our three-day academy, Ice Drive+, which takes place during the week and includes an additional day of driving time. 4 nights; minimum 3 days driving.
ICE DRIVE CLASSIC
If you’re a fan of vintage cars, choose the Classic option and spend a long weekend driving iconic vehicles from our Classic collection as well as our latest models. 3 nights; minimum 2 days driving.
AN UNFORGETTABLE LOCATION
Frozen lakes as far as the eye can see. Snow‑covered pines, sparkling under the magical Aurora Borealis. Arctic tundra, barren and shatteringly beautiful. Quiet, with only the sound of nature, you feel like you are at the end of civilisation. Where better to stage the thrilling Jaguar Land Rover Ice Academy?
THE WARMEST HOSPITALITY
With enough excitement to satisfy even the most enthusiastic driver, there will also be time to unwind at the authentic Hotel Silverhatten. From warm welcome drinks to an amazing farewell dinner and everything in between, you will enjoy excellent hospitality throughout. Highlights include pre‑dinner drinks at the Iglootel, and an authentic Swedish dinner at a traditional rustic hunting lodge.
Arjeplog in Sweden is where we push our own vehicles to the limits, and now it’s your turn to take on the unforgiving ice and snow. With some of the coolest temperatures on the planet, it’s not for the faint-hearted. Get the latest information on how you can be part of the action.