Skip primary navigation

EXPERIENCE
JAGUAR

skip.tertiary.navigation

THE ALIVE TOUR AT CASTLE BROMWICH

What does it take to bring to life some of the most technologically advanced cars in the world? The Alive Tour at Castle Bromwich offers an exclusive insight into the creation of our cars. You will have a unique opportunity to witness the entire production process from sheet metal to Jaguar car.

In our state-of-the-art factory, you’ll see hundreds of robots working in perfect accord with talented craftsmen to produce cars from the inspirational Jaguar range.

HOW TO BOOK

Tours run twice a day Monday – Friday.
Experience this once in a lifetime opportunity by booking now.
Call Julie Bartholomew, +(44) 24 76 205 716
or email
jbartho1@jaguarlandrover.com
Places are limited. Please book in advance.

ADDRESS
The Jaguar Visitor Centre, Castle Bromwich
Chester Road, Castle Vale,
Birmingham, B35 7RA, UK

THE FIRST ROAR

You will experience the electrifying moment power pulses through a Jaguar and the incredible sound its engine makes firing on all cylinders for the first time.

GETTING THERE

ADDRESS
The Jaguar Visitor Centre, Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK

CAR PARK SATNAV COORDINATES:
52°30’55”N  1°47’55”W
52.515289,  -1.798842

Please check your route before you travel.

FROM M6 EASTBOUND
At junction 6, take the A38 exit to Lichfield. At the roundabout, take the 3rd exit onto Tyburn Rd/A38. In 2 miles turn right onto Kingsbury Rd/A38. Follow for 0.8 miles then, at the next roundabout, take the 4th exit onto Chester Rd/A452 dual carriageway. In half a mile you’ll reach the Spitfire roundabout. Go right round, taking the fourth exit, now heading north on the Chester Rd/A452. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

FROM M6 WESTBOUND
At junction 5, take the A452 exit to Birmingham (E)/Sutton Coldfield. At the roundabout, take the 3rd exit onto Newport Rd/A452. Go straight across the Spitfire roundabout. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

Parking is free.

See on interactive map

IMPORTANT VISITOR INFORMATION

  1. HOW DO I BOOK?

    Tours run twice a day Monday – Friday.
    Experience this once in a lifetime opportunity by booking now.
    Call Julie Bartholomew, +(44) 24 76 205 716 or email jbartho1@jaguarlandrover.com
    Places are limited. Please book in advance.

  2. DO I NEED TO BRING ANYTHING?

    The Alive Tour at Castle Bromwich is extensive so we recommend you dress for comfort and wear sensible footwear. Handbags, rucksacks and other types of hand luggage, are not allowed in the factory. You can leave items securely in The Jaguar Visitor Centre. We want you to be able to get up close to our production vehicles during the Alive Tour. We may supply protective over wear to cover items such as watches, jewellery and belt buckles. Our advice is to leave such items securely at home.

  3. HOW OLD DO I NEED TO BE?

    You need to be over 12-years-old to take part in the Alive Tour. Under-16s must be accompanied by an adult.

  4. CAN I PARK AT THE FACTORY?

    Parking is free on site.

  5. WHEN DO I NEED TO ARRIVE?

    Everything at our plant runs with precision. Please aim to arrive at The Jaguar Visitor Centre 15 minutes before your start time to make sure you’re booked in and ready to go.

  6. CAN I TAKE PICTURES?

    Photography is only permitted in designated areas so please ask your tour guide or host.

  7. IS THERE ACCESS FOR THOSE WITH DISABILITIES?

    The Alive Tour provides access for people with disabilities. However, please do inform us about particular needs so any necessary arrangements can be made in advance.