Since the company was founded in 1922, Jaguar has evolved from the production of motorcycle sidecars to become one of the world´s leading designers and manufacturers of premium sedans and sports cars. 

Over the past few years, the Jaguar product range has gone through a period of remarkable change. There have been continuous developments, including revised versions of the compact X-TYPE and distinctive S-TYPE. Jaguar launched the aluminum XJ, the beautiful XJ long wheelbase models, and the stylish and flexible X-TYPE Sportwagon. Jaguar has also launched the all-new XK, a dramatically beautiful sports car with exhilarating lines and muscular intent in next-generation lightweight aluminum.

This significant list of updates and replacements provides proof that Jaguar is an inspiring combination of performance, comfort and driving enjoyment, with the ability to change character to reflect customer needs and desires.

At the heart of our product philosophy is a firm commitment to emotional engineering: the production of beautiful, fast cars that combine intelligent, relevant technologies and contemporary luxury. While modernization is part of this commitment, we will not lose sight of our traditional values. Our customers are those who seek out and demand excellence.

To find out more about the Jaguar experience, please take the journey through our web site.

Sincerely,

Bibiana Boerio
Managing Director
Jaguar Cars